OMD FWD: 21st October 2021
27 Ottobre 2021

Twitter has revealed two new updates this week. Firstly, it is testing a new ad format, where ads show up after the 1st, 3rd or 8th reply under a Tweet. Secondly, in a bid to give users more control, it now allows you to remove someone from your followers list without blocking them entirely – otherwise known as a ‘soft block’.



  • Snap takes over Shake Shack ? As part of a live AR experience during Advertising Week, Snap has hijacked Shake Shack’s “shake,” and rebranded the burger joint as “Snap Shack.”
  • Keeping the conversation goingUsers can now call a WhatsApp group and join from the group chat window. Joinable calls allow users to join an ongoing group call after it has begun.


  • Data exchanges made simple ? Trufan is an AdTech startup with an audience engagement platform built on 1st party data. “Trufan makes it possible for a data exchange to become a value exchange”.


  • Live-stream shopping is taking over. Live-commerce in China is predicted to become a $423 billion market by the end of next year.
  • It’s time for a holiday! On Pinterest, searches for “dream vacation destinations” are up 482% year over year.
  • The ICC T20 Cricket World Cup kicked off last weekend, producing 4200 minutes of content on Facebook.
  • Squid Game has caused a Netflix subscription boom. There were 4.4 million new Netflix users in Q3 2021, more than double the previous quarter.

Iscriviti alle nostre newsletter settimanali per conoscere tutte le novità

Iscrizione completata. Grazie!