OMD FWD: 21st April 2022
26 April 2022

Netflix introduces ad-supported plans in a major shift, as the subscription streaming service saw a loss of 200,000 subscribers in the first quarter of 2022.

Over the years, Netflix has repeatedly shot down ideas of bringing ads to the platform but has now acknowledged the sea of change in the ad model following the proven success of rivals Hulu and Disney.


  • Meta’s messenger rolls out new features for Earth Day, providing users options to participate in the event and help raise awareness of climate change.
  • To break through personalised feeds, Pinterest allows brands to experiment with contextual targeting, by ‘owning’ keywords for new product launches.


  • Serve Robotics offers autonomous commercial robots, striving to make delivery affordable, sustainable, and convenient. Investors include 7-Eleven, Delivery Hero, and Uber/Uber Eats.


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