OMD FWD: 19th November 2020
OMD EMEA
19 November 2020
Fancy a game of Call of Duty? Research by Oxford University shows that people who spend longer playing video games are happier than those that don’t. Looks like it’s time to put down our smartphones and pick up a games console.

 

Read on to discover the latest updates from Snap and Netflix, as well as a startup securing motorcycle safety: Ride Vision.

 

News:

  • Seek your star sign on Snapchat 🔮 Snapchat has launched a mystical feature called Astrological Profiles. This will give users insights into their star signs, and what it means for their relationships.
  • Fast Laughs now on Netflix 😅 Netflix’s latest experiment involves delving into the short-form video content realm. This includes funny clips from both original and licensed programming.

 

Start-up:

  • Motorcycles being made safer 🏍️ Using an AI-powered safety system, Ride Vision’s technology analyses traffic patterns in real-time, identifies riders’ blind spots, and alerts when a rider is too close to another vehicle. Safety must come first!

Insights:

  • Google is wrapping up the year with enhancements to the company’s Google Chrome browser. The browser now launches 25 percent faster.
  • According to analytics firm, Sensor, the Calm app was downloaded about 35,000 times whilst sponsoring the CNN election night coverage.
  • Twitter has launched a Stories feature called Fleets. Users can now share updates that disappear after 24 hours within the app.

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