OMD FWD: 19th May 2022
OMD EMEA
23 May 2022

This week’s FWD follows the battle of the streaming services, as Disney+ released its Q2 earnings report this week. According to the report, Disney+ gained 7.9 million new subscribers, bringing the total to around 87.6 million worldwide (excluding the 50.1 million subscribers to Disney Plus Hotstar).

Last month, Netflix reported a loss of 200,000 subscribers compared to the previous quarter, the first dip in over a decade – this follows a hike in their subscription prices. Netflix still has around 222 million subscribers worldwide and may be bringing an advertising-supported plan to its audience as soon as this year, as the company plays catch up to other services with more affordable plans.

Scroll down to discover more updates from the Google I/O 2022 conference, Uber Eats, and Borobabi, the first eco-friendly kid’s fashion retail startup offering lifetime returns.

News:

  • The software revealed at Google I/O 2022 includes; Android 13, Android Wallet, Multisearch Look and Talk voice assistant, and Mapped Emersion.
  • Uber Eats launches two autonomous delivery pilots; Serve Robotics, a robotic sidewalk delivery startup, and Motional, an autonomous vehicle tech company.

Start-up:

  • Borobabi is a kid’s fashion retail startup focused on eco-friendly fashion solutions. Borobabi products are sourced responsibly via upcycled and recycled materials and offer lifetime returns.

Insights:

  • At I/O 2022, Google announces the development of augmented reality glasses, capable of transcribing and translating in real-time.
  • TikTok for Business recommends an entertainment multimedia strategy that pairs nicely with linear TV.
  • Amazon Alexa app feature allows customers the option to scan their shopping receipts for cashback rewards.
  • Videogames continue to show their creativity with Fortnite’s short film festival ‘Short Nite’, returning for the fourth time.

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