OMD FWD: 19th August 2021
OMD EMEA
19 August 2021

This week, there is more interesting news about Facebook as the company releases more details on how it is adapting products and services to suit a privacy-first world. In addition, the Competition and Markets Authority has said that Facebook may have to sell the GIF search engine, Giphy – click here to find out why.

 

News:

  • Video meetings on LinkedIn 📹 Video communication has become pivotal to professional conversations. This new feature aims to drive members’ productivity. Move over, Zoom!
  • Reddit rolls out video feed 📱 When viewing a video on Reddit, (which shows who uploaded it and the subreddit it’s from), users can upvote or downvote, comment, gift an award or share it.

Start-up:

  • Learn skills online with BYJU’s ✏️ BYJU’s is an EdTech startup with 40+ million subscribers. The platform helps subscribers learn coding, math, and now music at home via BYJU’s FutureSchool. The platform offers an activity-based curriculum with real-time instruction.

Insights:

  • The team at GetVOIP reported that repeat customers tend to spend 67% more than new customers do.
  • Is it too early to trick or treat? In the United States, 85% of Snapchat users plan to celebrate Halloween this year.
  • Research from Talkwalker shows that 26% of users are more likely to retweet if the URL is in the middle of the tweet.
  • Stop, look and listen. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.

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