OMD FWD: 16th July 2020
OMD EMEA
16 July 2020

For many of us, it feels like a lifetime ago that we stepped foot into an office.This 7-minute video from Apple perfectly sums up “the whole working-from-home thing” and the experiences we’ve all had navigating the new normal.

News:

  • Instagram introduces a pin 📌 This is not just any pin, the pin gives creators more control over the tone of their profiles. Three comments will be allowed to stick to the top of a thread.
  • No awkward name blunders 🚫 LinkedIn is rolling out a new feature designed to help others pronounce your name correctly. Users can record 10-second clips on how to say a name.
  • Twitter is on a secret mission 🐥 Codenamed “Gryphon”, Twitter is working on a new subscription platform. The only details that have been released are via a job posting. How mysterious…
  • Google can see into the future 🔮 Google Analytics traditionally helps users measure the actions people take across your website. Now it can predict future actions people may take. Game-changer!

 

Start-up news:

  • WFH workouts meet tech 💪 From Tangram FactorySmart Rope is a workout tool that connects to a mobile app; allowing a user to track their workout and progress against friends/other Smart Rope users.

 

Insights:

  • 57% – Gamer mums are a highly marketable consumer group. They are 57% more likely to invest in a streaming subscription service.
  • 15 – The foodie scene on TikTok is constantly growing. Creators are sharing recipe ideas in the short space of 15 second videos.
  • 98.2% – In H2 2019, TikTok removed 98.2% of videos violating the Community Guidelines or Terms of Service before they were reported by a user.
  • 8X – Using the Google immersive ad experiences services, Nissan saw an engagement rate that was 8X higher than rich media benchmarks for the automotive vertical.

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