OMD FWD: 15th October 2020
OMD EMEA
15 10 月 2020

Virtual and offline experiences are becoming more and more intertwined. So much so, Snap has launched its first shareable AR experience on London’s Carnaby Street. Read more about Local Lens and how Snap is bringing creativity to life here.

 

Meanwhile, it could finally be time for the ultimate video-sharing platform, YouTube, to become shoppable. The platform has been trialing the introduction of product tags in videos as a way to enhance eCommerce capabilities.

 

Read on to discover more of the latest social media updates and trends in a world that is increasingly at our fingertips.

 

News:

  • Let’s start shopping on YouTube 👛 Google wants to convert YouTube videos into a vast catalog of items that viewers can browse, click on and buy. This would revolutionize the online shopping sphere!
  • Instagram Reels starts refining 📱 The gap is closing between Reels and TikTok. Instagram has been working to add new features that simplifies the sharing and saving of audio clips.

 

Start-up:

  • Real estate at your fingertips 🏘️ Introducing Nada! The Dallas-based startup that allows homeowners to buy and sell online. Just think how much can be saved on those commission fees…

 

Insights:

  • Social media is a forum for customer service. Research from Three Girls Media shows that 63% of users expect customer service via social media.
  • A report from Business Insider predicts that the influencer marketing industry is on track to be worth up to $15 billion by 2022.
  • 5G promises to enhance speed, coverage and responsiveness. Carriers like Verizon have shown speeds surging past 1 gigabit per second.

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