OMD FWD: 12th November 2020
OMD EMEA
12 November 2020
With Singles’ Day this week, Black Friday & Cyber Monday upon us, and the festive ads hitting our screens – the holiday season of advertising is in full swing! YouTube has also revealed the most viewed video in 2020… click here to watch the catchy “Baby Shark”, which has racked up an impressive 7 billion views.

 

Read on to discover the latest tech developments from Apple and Snap, as well as a new digital video startup: Loom.

 

News:

  • Apple sets new rules for apps 🍎 Apple wants to eliminate dodgy apps by using nutritional info-esque privacy labels. Watch out developers, the questions will start in December…
  • Learning with Snap Connect 👻 So, what is Snap Connect we hear you ask? Internal experts provide in-depth perspectives on how to best use the various options at your disposal. Genius!

 

Start-up:

  • Zoom? Don’t you mean Loom? 💻 Loom allows users to record video messages on their computer screens. These can then be sent via email or text; allowing for faster and more streamlined communication.

Insights:

  • Facebook reported a 22% YoY increase in revenue as it reaped the benefits of a pandemic-induced acceleration of online commerce.
  • According to MarTech Series, 130 million Instagram accounts tap on a shopping post to learn more about products every month.
  • Ebrand, eShopWorld, predicts that global cross-border e-commerce sales could rise an average of 63% YoY throughout the festive season.

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