OMD FWD: 10th March 2022
10 March 2022

This week’s edition starts with the latest on the Russia-Ukraine crisis. The gaming industry has cut off Russia in a bid to support peace, following the Ukrainian government’s public call to “all game development companies” to “temporarily block all Russian and Belorussian accounts”. Following a slow response, a flurry of announcements were made by large gaming publishers over the weekend, including French mega-publisher Ubisoft, Activision Blizzard, Electronic Arts, and Microsoft.



  • Brands no longer pass the Gen Z sniff test just by “being digital”. 60% say they’ll happily go elsewhere if brands fail to reach their high digital expectations.
  • Instagram’s newest tagging feature credits and acknowledges collaborators for their work, such as photographers, artists, and writers.



  • Allpriv is an all-in-one cybersecurity solution for remote work. The tool and software attaches to one’s digital device to help drive efficiencies and support security measures. Allpriv solution is hardware agnostic (e.g. PC, Linux, Mac).




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