OMD FWD: 10th February 2022
OMD EMEA
17 February 2022

The Spotify & Joe Rogan saga continues, with Spotify allowing Rogan’s content to stay put on the platform. Despite this, the famous host removed several episodes of his eponymous podcast over the weekend.

 

News:

  • AR home decor on Pinterest 🏡 ‘Try On for Home Decor’ uses AR to let users see what decor pieces they find on Pinterest look like in their home, followed by the option to buy.
  • Acknowledge Safer Internet Day 🌐 Internet safety is paramount. To promote this, Instagram has rolled out a new ‘Your Activity’ display, enabling improved content management in the app.

Start-up:

  • Get musical with Joué Play’s 🎵 Joué Play’s portable multi-instrument play-board allows users to play, mix and record music anywhere. The system can replicate 12 instruments and connects to smart devices for musical mixing and recoding.

Insights:

  • Need a prompt? 30% of users that were shown prompts, changed or deleted their replies, which helps avoid misinterpretation or offense.
  • How productive are your mornings? The top LinkedIn Learning Course about morning habits had 24,874 views over the past year.
  • In Meta’s Q4 earnings report, Facebook shares fell by 25% after the company reported its first ever drop in daily user numbers.
  • Time to get creative. 65% of Spotlight submissions are utilising one of Snapchat’s AR Lenses or other creative tools.

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