Monday night’s Grand Prix du Brand Content saw OMD & Fuse France take home Silver for work for client Levi’s.
Working with Levi’s to promote the connection between the fashion brand and the youth and culture in France, we set out to champion musical self-expression, with the development of the “Your Voice, Your Way” partnership with Radio Nova, the most credible youth radio station in France.
For 10 days prior to the event on 6th November 2019, co-branded messaging promoting «Your Voice, Your Way», was played and trafficked on Radio Nova’s platform. On 6th November, Radio Nova handed over every single advertising opportunity to Levi’s France and shared the content produced through the creative community involved in the Your Voice Your Way project, finishing with «Nova nous appartient», a 2-hour special live broadcast, thought and led by the Levi’s Content Creators.
A big congratulations to our teams in France on this win:
OMD France – Stephanie Amiel, Laetitia Garsaud and Valentin Noel
Fuse – Bertrand Nadeau, Charline Koster, Stéphanie Gerber, Valerie Salem, Laure Penisson
Find out more about Grand Prix du Brand Content here.