OMD France win big for Renault Groupe – in both Digital Performance and Sports Marketing
OMD EMEA
5 December 2022

OMD France was recently recognised with 5 awards for their work with Renault Group  – at the Cas d’OR du Search 2022 Digital Awards and at the Grand Prix des Strategies Sport.

Winning 2 golds at the Grand Prix des Strategies Sport, OMD France was recognised for delivering impactful results for Renault Group on the release of the new Alpine A110S, leveraging the wider Renault Groupe partnership with the France Football.

To be crowned award winning, in partnership with Fuse, OMD France integrated Alpine firmly into popular culture, through connecting and amplifying the brand’s sponsorships of F1 and France Football’s Ballon d’Or, to maximize the brands exposure through traditional and bespoke media presence.

At the Cas d’OR du Search awards, which celebrate the success of digital performance campaign planning, OMD France also scooped awards for their approach that led to increased optimisation and innovation to Dacia’s search campaigns, delivering measurable business impact. In the  ‘User Experience’ category, the team picked up the gold for capturing more prospects using an embedded form and silver, for using image and branding to deliver performance.

OMD France and Dacia also won silver in the Modern Search category for the Dacia SEA approach in France which followed the principles of the Hagukure method to simplify their search account structures and have a significant impact on campaign efficiency and economic benefits.

To read more details of the Cas d’OR du Search Awards 2022, click here: The Golden Cases of Digital – For the best Digital companies (lescasdor.com)

To read more details of the Grand Prix des Strategies Sport Awards, click here: https://www.strategies.fr/nos-evenements/grand-prix-strategies-du-sport

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