To ensure a strong alignment with the new structure that has been put in place at an Omnicom Media Group France level, OMD France has appointed a new management team, comprising three talented professionals with complementary backgrounds, to ensure increased levels of leadership, seniority and expertise to both clients and staff.
Marie-Esther Mathonnat, former managing director of Arena Media (Havas Group), has been appointed President of OMD France. Laurent Maltese, formerly deputy Managing Director Starcom France (Publicis Group) has been appointed managing director, alongside Adam Nunn, previously Global Business Lead at PHD Global Business London (Omnicom Media Group).
These appointments cement OMG’s ambition, which is to establish OMD and the other OMG agencies as the best partners on the market to help clients develop and grow their brands through their media marketing activities. They will predominately rely on OMNI, Omnicom Group’s people-based insights and activation platform, to ensure an elevated level of performance for all the group’s clients when it comes to business thinking and planning delivery.
Marie-Esther Mathonnat says: “Many agencies in France today are trying to position themselves as business partners, but beyond this ambition, we want OMD to be empowered with the resource. Through this dynamic new leadership structure that we hope to develop the agency and offer an approach that is unique to the French market”.
Laurent Maltese and Adam Nunn confirm: “The means put at our disposal are indeed in line with this ambition. We benefit from a clear innovative technological contribution from the entire network which makes the Omni platform available to our clients. We have the best talent and the best tools to understand advertisers, interact with them in designing their marketing strategy and steering the actions which enable growth in their business.”