Data-whiz, mother, mentor, businesswoman; Chanelle Harrigan has several accomplishments already under her belt; the latest addition is the recognition as one of Media Week’s coveted 30 under 30 winners.
Chanelle has worked across London & New York, using data and technology to help successfully accelerate her client’s digital transformation ambitions. Summed up by OMD EMEA digital partner, Jack McLaren, who explains; “Chanelle’s ability to align multiple agencies, stakeholders and partners through the simplification of complex data and technology projects is one of her strongest assets”.
A testament to her expertise, Chanelle describes one of her proudest moments as her work on the Avengers ‘Infinity War’ campaign, which won a 2019 Drum Digital Advertising Europe award. Her data strategy utilised 40+ million data points to dynamically serve 7,000 unique creative variables which led to a 65% lower cost per online booking. Chanelle is also the European regional lead for a leading automotive client responsible for the adoption of DMP usage across 17 markets. She has developed DMP audience strategies that have driven efficiencies leading to 5x lower cost per leads and 40%+ lower cost per clicks across campaigns. She is also leading the roll-out of an agency-first bespoke third-party data marketplace built specifically for this client.
An advocate for change, Chanelle plans to spend the next five years being actively involved in mentorship and championing action in ensuring equal representation in our industry. Already making strides in this area, she was described by one of her nominees as being “dedicated to helping others, leading by example and cultivating young talent”.
OMD EMEA CEO, Guy Marks, said; “We are very proud of Chanelle for winning a place on the prestigious 30 under 30 list. As part of our Marketing Intelligence team, she is achieving outstanding business results for our clients. We aim to attract and develop data-savvy marketers. Depth of knowledge in digital, data and technology are critical attributes for success in the modern media landscape. Chanelle’s recognition in the 30 under 30 shows what happens when you have the right talent, using the right tools, to deliver better business performance for our clients.”
Chanelle will now join the judging panel of this year’s Media Week Awards, using her experience to critique some of the best work from across the UK’s biggest agencies.
Congratulations to all the winners. You can see the full list here.