OMD EMEA announces the appointment of Parweez Mulbocus to head eCommerce offering
20 January 2022

OMD EMEA, has today announced the appointment of Parweez Mulbocus into the newly created role of Head of eCommerce.

Reporting into Chief Performance Officer, Cristina Sagarduy, Parweez is charged with building OMD EMEA’s eCommerce capability across existing and future clients by tapping into her commerce knowledge which includes commerce strategy, marketing, digital merchandising and trading, investment planning and analytics.

Parweez will capitalise on OMD’s end-to-end planning process OMD Design to unlock the potential of the commerce network, and industry-leading marketing orchestration & insights platform, Omni, to ensure a holistic approach to reaching consumers. She will further work with suppliers and partners to build strategies for marketplaces, eRetail, and direct-to-consumer communications via an omnichannel approach to commerce.

On joining OMD, Parweez said; “eCommerce has become the primary profit-generating source for many businesses in the last few years. Our eCommerce services are built to aid our brands to navigate this ever-changing space every step of the journey. I’m thrilled to be joining OMD EMEA to accelerate the commerce transformation.”

Cristina commented; “The digitisation of commerce, the path to purchase and sale points across sectors, together with the increasing role of marketplaces and mediatailers, is transforming the ways in which companies need to market to consumers.  There is a growing diversity of skills needed to succeed and Parweez’s retail knowledge, vision and positive energy make her a fantastic complement to our already existing commerce expertise in intelligence, media activation, and content optimisation.”

Parweez has been a part of Omnicom Media Group for three years, with previous roles at OMD UK and PHD Global Business.  She has over 12-years’ experience within eCommerce and marketing, within the UK, Europe and globally.

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