OMD Worldwide has been named the 2022 winner of the coveted Cannes Lions Media Network of the Year award, following a stellar performance at the festival this week.
To date OMD has accumulated 24 wins and 49 shortlists across 17 Lions and 13 markets across all regions globally.
Wins include Lions within the categories; Data-driven Targeting, Use of Data-driven Insight and Use of Integrated Media for a wide range of clients such as PepsiCo, Apple and Amnesty International.
This news comes off the back of a week of industry-leading partnership announcements which were launched at Cannes Lions. Omnicom Group announced the Omnicom-Walmart Connect Partnership (the first holding company deal of this scale), a partnership with Instacart that delivers enhanced measurement capabilities to CPG brands, and a collaboration with Amazon enabling precise planning with sales forecast data and improved media activation. Closing the festival was the announcement of an industry-first partnership with Kroger, aiming to reduce media waste and enhance customer experiences. Last week saw Spotify announcing its largest ever European advertising deal with OMG, enabling clients to have advanced access to new podcast ad formats and – crucially for all players – some original and exclusive content.
Commenting on OMD’s week at Cannes Lions, Worldwide CEO George Manas said, “For OMD, Cannes Lions this year has been the launchpad of a number of partnership deals which will accelerate OMD’s offering to clients, ensuring better business outcomes through data-led insights and tools housed within our marketing orchestration platform, Omni. To close the week as Media Network of the Year and take home, as we go to press, 29 wins across not only Media but also Creative Business Transformation, Creative Effectiveness, Brand Experience, Creative Data, Mobile, and more, confirms OMD’s breadth of modern capability and success in partnering with the world’s most recognized brands to deliver transformation in the service of business growth.”