This week has seen the announcement of The Drum OOH Award 2020 winners which sees OMD celebrated 4 times.
OMD EMEA was highly commended in the ‘Small Budget’ and ‘International Campaign’ category. This was for work with client, PepsiCo, on the Lipton campaign for the UN International Day of Peace 2020.
Lipton, the world’s leading tea brand, and Peace One Day were united for the UN International Day of Peace, 21 September 2020, to inspire the world to connect and Make Tea Time Peace Time.
«Together the organisations created an ambitious global moment of solidarity, with iconic clock towers and landmarks across the planet taken over and lit up with projections encouraging the world to connect and Make Tea Time Peace Time.»
«Installations shone bright around the world, crossing eight time zones, from Sydney, Australia; to Kuala Lumpur, Malaysia; passing by Dubai, UAE; across Europe with London, Paris, Brussels, Berlin, Rotterdam and Amsterdam; followed by Latin America with Mexico, Guatemala, Brazil.»
«This global call to action is more important than ever as we have learned to communicate with loved ones while separated this year. Lipton advocates having 15 minutes of quality connection daily to feel happier, and believes peace flourishes when people connect.»
The full list of OMD recognitions:
- Manning Gottlieb OMD – HUNwine – Copywriting category
- OMD EMEA – PepsiCo – Small Budget category
- OMD EMEA – PepsiCo– International Campaign category
- OMD UK – Google – Use of Data category
Click here to view the full list of winners for The Drum OOH awards.