OMD appointed by Greencross Ltd. to $10m media account
9 December 2020

OMD has today announced their appointment as media agency to Greencross following a competitive pitch process. Greencross is the parent company to Greencross Vets and Petbarn, which, together with the largest network of vet speciality clinics and hospitals, are the market leaders in integrated pet care including pet food, products, services, preventative health plans, vet and emergency care.

OMD Sydney will be responsible for all media strategy, planning and buying for Greencross.
Aimee Buchanan, CEO OMD Australia, said “We are thrilled to be working with the Greencross team and their leading brands. This is a multi-faceted business, with increased demand across Australia. We are looking forward to delivering a holistic media approach across their portfolio that delivers business growth.”

Laura Nice, Managing Director OMD Sydney, said “Pets are much-loved and important members of the family for OMDers, and Australians as a whole. Greencross covers the whole spectrum of the pet ownership lifecycle and we are excited to partner with them in supporting pet parents throughout this journey.”

Adriane McDermott, Chief Marketing and Digital Officer at Greencross, said “OMD will be a key partner for us as we go-to-market with a more differentiated customer and brand proposition. We are already benefitting from their strategic insights.”

Welcoming Greencross into OMD Sydney caps off a successful close to the year for OMD, following their recent award wins: B&T Awards (Media Agency of the Year, People and Culture – over 100 employees), Adnews (Agency of the Year, Media Agency of the Year) and B&T Women in Media Awards (Employer of the Year).

The appointment has been effective since November 1st 2020.

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