OMD and OMG EMEA agencies dominate Drum Digital Advertising Awards shortlist
OMD EMEA
6 4 月 2020

The Drum Digital Advertising Awards has released its shortlist for this year which sees OMD and OMG agencies across EMEA shortlisted 13 times across multiple categories.

 

The Drum Digital Advertising Awards, now in its 6th year, recognises and highlight the best examples of digital advertising in practice and is open to anyone in the digital media/advertising eco-system to enter.

 

OMD has been recognised for work for clients Sony Pictures, Virgin Media, Barclays and Clinique, while the OMG team has been recognised for excellence in product innovation.

 

The full shortlist is:

 

Video – OMD EMEA : Sony Pictures & Spider-Man Far From Home

Paid Search – Manning Gottlieb OMD : Virgin Media & Virgin Media Postcode Lottery

Paid Social – Manning Gottlieb OMD : Virgin Media & Virgin Media Social Performance Growth

Most effective use of performance – OMD UK : Barclays UK & Magnet, Needle & Haystack: Utilising Audience Guaranteed to Capture Audiences and Evade Competition

Most effective use of performance – Manning Gottlieb OMD : Clinique & Project Regain

Best digital advertising team – OMG Programmatic UK

Best overall technology for programmatic trading – OMG : Omnicom Media Group & ProSecCo – The Programmatic Security Console

Best overall technology for programmatic trading – Omnicom Media Group : Omnicom Media Group Programmatic (OMGP) for Omnicom Video Intelligence (OVI)

Most effective use of performance – Omnicom Media Group : RichMedia Volume Control

Most effective programmatic media partnership – Omnicom Media Group : OMG / Google & Online Video Buying

Best buy side innovation – Omnicom Media Group : OMG / Google & Online Video Buying

Best buy side innovation – Omnicom Media Group : RichMedia Volume Control

Effective Digital Media Buy – Omnicom Media Group : RichMedia Volume Control

 

Additionally shortlisted is Xandr, AT&T’s advertising company, has partnered with OMG to increase transparency in the programmatic supply chain.

The collaboration has created OMG Marketplaces, which is an investment solution that will offer greater visibility into media transactions.

Winners will be announced later this year. Find out more via the Drum.

 

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