How COVID-19 is changing the future of advertising
OMD EMEA
14 April 2020

Manning Gottlieb OMD Chief Strategy Officer, Paddy Adams, spoke to Campaign Magazine about how COVID-19 is changing the future of the advertising industry. 

 

“I’m not sure this really is a moment to pause, reflect and think – at least not yet. Hopefully, we’ll get there in time, but for now it’s a moment of rapid adjustment to a new reality (and trying to write trends decks whilst a four-year-old throws Lego bricks at your head). That said, there are definitely things I’d like to see continue beyond the lockdown.”

 

  1. A greater culture of collaboration. Not something we’ve ever had an issue with at MG OMD, but heartening to see how quickly (and brilliantly) small groups of people can crack a problem together.
  2. More solidarity with our clients. Being a service industry can sometimes mean a strange power dynamic between clients and agencies, but there’s nothing like a common enemy to bring people together.
  3. Better meeting etiquette. Virtual meetings seem to start on time and often have an actual agenda. Let’s keep it up.

 

Stay in the know

Sign up
Successfully subscribed! Thank you!