Originally published in Adweek by Erik Oster
The appointment follows a review dating back to June.
Home Depot’s named OMD as its new U.S. media agency of record, ending a relationship with Dentsu agency Carat dating back a decade. The Omnicom Media Group shop will be tasked with handling both digital and traditional media buying and planning.
In a statement to Adweek, Home Depot senior director, corporate communications and external affairs, head of brand communications Yanique Woodall said the company was excited about the new agency partnership and looked forward to working with the OMD team.
Read more on Adweek.