Home Depot Names OMD as US Media Agency of Record
OMD USA
26 enero 2021

Originally published in Adweek by Erik Oster

The appointment follows a review dating back to June.

Home Depot’s named OMD as its new U.S. media agency of record, ending a relationship with Dentsu agency Carat dating back a decade. The Omnicom Media Group shop will be tasked with handling both digital and traditional media buying and planning.

In a statement to Adweek, Home Depot senior director, corporate communications and external affairs, head of brand communications Yanique Woodall said the company was excited about the new agency partnership and looked forward to working with the OMD team.

Read more on Adweek.

“This is a case of total alignment between the needs of a modern marketer and the capabilities of a modern media agency,” John Osborn, CEO, OMD USA

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