Gina Ramson-Williams, Chief People Officer, OMD EMEA , discusses OMD’s pro-active approach to supporting employees’ mental health and wellbeing, originally Published in The Drum.
With stats showing an increase in advertising workers look for mental wellbeing support, we ask agency leaders how they’re planning to improve things.
A recent Nabs survey found the mental health crisis facing advertising professionals was likely getting worse, not better, with demand for its services rising.
Many ad agencies have put in place a phalanx of mental wellbeing policies, particularly since the pandemic, while some have adapted those frameworks and initiatives to cope with the cost of living crisis playing out in most developed economies.
We asked 16 agencies how they have improved their policies.
Gina Ramson-Williams, chief people officer, OMD EMEA
It’s about responding quickly, listening to feedback, providing a range of support and identifying the needs of each of our people – whether that’s partners including Headspace and Selfspace providing therapy and resources for everyday mental wellbeing, our dedicated office room for time out and reflection, a listening ear from our 15 mental health first aiders on site or providing access to trained professionals who deliver counseling – both preventative and crisis – on a range of challenges, eg stress and anxiety, financial issues, relationships and bereavement.
Creating a culture where people can share their challenges is paramount, alongside our people having access to the resources they need, at any point in their day or career, as and when they need it.
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