Cristina Barranco appoints Sergio Martínez as Business Transformation Lead
1 Junho 2020

OMD Spain has appointed Sergio Martínez into the role of Business Transformation Lead.


Sergio, who has more than 14 years of experience in the sector, will be responsible for the active collaboration of the transformation of agency services. This will cover all areas of client servicing, supporting them in the evolution of their businesses and in collaborating with all teams.


With a career mainly in customer services, Sergio joins OMD from IPG Mediabrands and Publicis Media, where he began his career in the development of digital marketing. His global vision brought him to actively work on the transformation models of the group and agency clients. Additionally, Sergio also works as a collaborating professor at the IAB, the Complutense University of Madrid and the IED.


On joining OMD Spain, Sergio says, “It is a pleasure to be an active part of the leadership of a great company like OMD, particularly because of the ambition and continuous improvement through transformation. It is indisputable in all businesses, that the aim is to give the best answer of today and tomorrow, helping our current and future clients. It is quite a challenge, but I do it surrounded by great talent”.


Cristina Barranco, Managing Director of OMD Spain, says, “Sergio has an extraordinary profile in terms of strategy, transformation and the search for opportunities. This is something that is essential in the current environment of the agency, where we are increasingly faced with a more complex panorama. Adjusting to the ‘new normal’ during COVID-19 proves we need talent with a 100% disruptive attitude. He has a tremendous capacity to understand the business of our clients and empathise with them, that’s why I am sure Sergio will have a fundamental contribution to the OMD transformation and growth plan.”

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