Originally published on AdAge.
This year Lays made Coachella history by being the first food brand ever to have an experiential presence at the festival. Festivalgoers experienced Lay’s (part of the PepsiCo food division) exciting activation opportunity which included Lay’s FRESH 4D, an immersive tasting experience at the exclusive Lay’s Potadomes, and the multi-sensorial Lay’s Lounge.
“Coachella is an event that not only has major cultural reach and impact, but is also championing sustainability to a large audience, which is the reason why we decided to showcase our chips in a commercially compostable bag. We are working toward PepsiCo’s goal of designing 100% of our packaging to be recyclable, compostable, biodegradable or reusable by 2025. This new commercially compostable bag is one more step along the journey” – David Allen, VP of Sustainability, PepsiCo Foods North America.
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