“We’ve been talking about how we’re basically at this critical inflection point for AI and at that point of near mass adoption. I think travel is just going to be a huge part of that and as the industry recovers from the pandemic, people will be looking for reassurance and safety that AI will probably help with.”
Over the last 18 months, travel has been completely halted across the globe and the travel industry has had to accelerate marketing trends. Carly Whiteford, Strategy Director at OMD EMEA, joined The Drum for their latest podcast on ‘The personal future of travel’ to share insight on the most prevalent technology trends, like the democratisation of AI, and which brands are pushing innovation in the travel industry.
In the episode, Carly also explains how technology is allowing agencies to become an integral part of the consumer journey before, during and after the trip itself and she touches on the opportunities for brands and agencies to get involved in the travel consumer journey.
For further detail and insights on the future of the travel industry, download the OMD Travel Revolution report here.
Click here to listen to the podcast on Soundcloud and the Drum Network Podcast is also available on iTunes, Spotify and Google Play.