The Cannes Lions International Festival of Creativity returned this year for the first time in three years to bring together our industry’s leaders to discuss big ideas and big actions.
This year also marked the first-time agencies from across Omnicom came together as a thought leadership collective, including media, creative, commerce, and precision marketing, to search for solutions within the Omnicom Cabana.
Under the theme of “The Future of Connection”, Omnicom’s Cabana showcased thought-leadership, industry-leading capabilities and first-mover partnerships. OMD experts were invited to join the main stages of the Omnicom Cabana to share their expertise on the impact of The Future Consumer, The Future of Connected Commerce, and The Future of Experience. You can watch the Omnicom Cabana highlights reel here.
As always, OMDers on the ground at Cannes Lions and expert teams watching the festival’s content from around the world collate and outline the ongoings from the weeklong festival and compile these insights to share within OMD’s Cannes Debrief.
This year’s Cannes Debrief includes the key themes from the festival, the exclusive content from within the Omnicom Cabana and also dives into a selection of the award-winning work showcased at Cannes Lions as well as exclusive juror insights from Chrissie Hanson, OMD’s Global Chief Strategy Officer.
To read this year’s Cannes Debrief, click here.