Originally published by The New York Times, written by Tiffany Hsu
For years, companies have complained that they pay good money for online ads, only to see them end up near a racist post or an article promoting a conspiracy theory.
Now major advertisers like Clorox and Coca-Cola, along with a number of large advertising agencies, are pushing the big tech companies to give them more control over where and how their ads show up.
"Now that social advertising is a major portion of a lot of our clients’ budgets, having control over adjacency is just something that we see as essential as the ecosystem matures.”
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