Campaign Magazine has named Vicky Fox, Chief Planning Officer, OMD UK, as Media Planner of the Year 2020 at Campaign Agency of the Year awards.
Vicky impressed the judges with her commitment to pushing forward diversity and inclusion in a meaningful way, alongside creating a planning tool that genuinely helped clients to navigate the 2020 maelstrom.
Vicky was promoted to her current role in the latter half of 2019, having joined OMD UK in 2013. She oversees a team of 40, delivering media plans for clients including Barclays, McDonald’s and easyJet.
She also has responsibility for the development of tools to help clients navigate a complex media landscape – one that was made even more so during an unprecedented 2020.
Over the year, Vicky created Diversity by Design, OMD UK’s bespoke planning process that ensures client campaigns reflect the diversity of Britain. Judges singled this out, saying the initiative would help ensure that the agency’s contribution to diversity and inclusion could be felt both at an internal level and externally for consumers.
They also highlighted Vicky’s development of a channel planning tool centred on Covid-related data, which enabled clients to adapt to rapidly changing situations during the pandemic. Under Vicky’s tenure, OMD UK also launched Open Floor Lock-In sessions to share clients’ strategic priorities, as well as hosting virtual training sessions on its planning process.
Vicky maintained a high industry profile in 2020, speaking at events including Advertising Week, looking at issues such as how consumer behaviour online is changing and consumer trust in digital communities.