OMD EMEA’s CEO Blake Cuthbert and OMD Spain’s Managing Director Cristina Barranco sit down to discuss current trends and topics in the media industry.

The duo takes a deep dive into the industry’s transformation and the role of media agencies leading change, whilst exploring various challenges and opportunities including; the fight for consumer attention, challenges in data management, trends in commerce, how OMD Worldwide and Omnicom Media Group are at the forefront of innovation and technology with Omni, the end-to-end marketing solutions platform, and why brands should embrace ESG initiatives, without having to give up growing their businesses.

Watch the full video below: