“Beyond 2021 – The Next Decade” An OMD Futures Report
Whilst recognizing that many businesses are currently occupied with the here and now, OMD have also been keeping their eyes on the long-game.
The “OMD Futures Report” identifies 7 macro trends that we believe will shape the next decade and presents new opportunities and actions for brands to connect with people.
1. The Metaverse: Seamless integration with the digital world – prototyped by gaming
2. Augmented Audio: Selective/augmented listening and a voice-controlled environment
3. Retail 3.0: Recreation of the shopping ‘feeling’ at home and the experiential high-street
4. Education Revolution: Virtual, lifelong, personalized, privatized education
5. Saving the Planet: Deep ‘Planet Saving’ Tech partners with corporations
6. Digital Health: Self tracking and treatment leads into optimization of humankind
7. The Information War: Technology for Truth and the big data backlash
We hope you find it insightful and get in touch (email [email protected]) if you want to discuss how to ride these macro trends, add value and grow.
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