As published in Adweek on 7/28/21
Written by Mark Stenberg
Architectural Digest wants to help its readers turn their house into a home page.
The Condé Nast property announced this morning the launch of its new do-it-yourself-focused vertical, called AD It Yourself, equipping readers with all they need to tackle the home renovation projects of their dreams.
AD has long been an aspirational publisher, but AD It Yourself allows fans to imitate some of what they see in the publication, creating opportunities for new brand partners." - Steven Bloom, Managing Director OMG
To read more about this new initiative click here.