Following a competitive pitch process, which started in November 2019, Air France has appointed several elements of its global advertising budget to Omnicom.
The media planning and buying of the Air France and Transavia brands will be transferring to Omnicom Media Group from 1st October.
Following a 21-year relationship with Havas’s BETC, the new management team were looking for a fresh approach, in line with the company ethos and to manage the new challenges brought on by the coronavirus, which is “the most serious crisis in the history of aviation”, according to Canadian General Manager, Benjamin Smith.
Omnicom’s solution is a dedicated unit called “Aura” which, supervised by the TBWA group, brings together the group’s different areas of expertise: targeted marketing with Proximity; media expertise via OMG (Omnicom Media Group); production and print via the IG + structure, and finally audiovisual production with Else.
Omnicom will begin working with Air France from 1st October 2020.