Langfristig Markenvertrauen schaffen und gleichzeitig die Nachfrage von heute steigern: Im B2B-Marketing m\u00fcssen Unternehmen h\u00e4ufig beides unter einen Hut bringen. Wie das gelingen kann, zeigt unsere neuste OMD e2B-Studie \u201eBrandFormance \u2013 Vom guten Gef\u00fchl zum guten Gesch\u00e4ft\u201c<\/strong>, die gemeinsam mit LinkedIn entstanden ist.<\/p>\n Die Studie untersucht, warum Marketing und Vertrieb h\u00e4ufig noch unterschiedliche Ziele verfolgen und welche Herausforderungen dadurch entstehen. Gleichzeitig liefert sie konkrete Ans\u00e4tze, wie Unternehmen Brand und Performance besser aufeinander abstimmen, ihre Wirkung entlang der Customer Journey messen und digitale sowie pers\u00f6nliche Kontaktpunkte sinnvoll miteinander verkn\u00fcpfen k\u00f6nnen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” 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column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\ud83d\udca1 Key Insights aus unserer Studie<\/strong><\/p>\n Noch tiefer einsteigen?<\/strong> [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ 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\nDie vollst\u00e4ndige Studie\u00a0liefert weitere spannende Insights, vertiefende Ergebnisse und konkrete Handlungsempfehlungen f\u00fcr die B2B-Marketingpraxis.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ font_size_min=”102″ font_size_max=”156″ button_color=”accent-color” text_color=”#FFFFFF” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Hier kostenlos downloaden” url=”https:\/\/share-eu1.hsforms.com\/18PNRud9PTSO0dFUejzx5xQf0iu9″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"