F\u00fcr die aktuelle Sommerkampagne von unserem Kunden Landal haben wir erstmals klassische UKW-Sender vollst\u00e4ndig in die programmatische Kampagneninfrastruktur integriert.<\/p>\n
Gemeinsam mit unseren internen Partnern OMG Outcomes GmbH und OMG Investment + Activation Radio haben wir daf\u00fcr einen bislang weitgehend isoliert geplanten Kanal mit Addressable TV, Connected TV, Online Video, Digital Out of Home und Digital Audio verbunden.<\/p>\n
Das Entscheidende ist nicht allein, dass UKW-Radio programmatisch gebucht wird. Entscheidend ist, was dadurch m\u00f6glich wird: eine crossmediale Zielgruppenlogik, die Aussteuerung relevanter Premium-Inventare und ein einheitliches Reporting \u00fcber klassische und digitale Kan\u00e4le hinweg.<\/p>\n
Radio wird damit vom einzelnen Testcase zu einem vollwertigen Bestandteil einer programmatischen Omnichannel-Strategie.<\/p>\n
F\u00fcr Landal entsteht so eine kanal\u00fcbergreifende Pr\u00e4senz, die Familien in relevanten Regionen w\u00e4hrend der konkreten Reiseplanung erreicht \u2013 im richtigen Umfeld, mit wiederkehrenden Impulsen und \u00fcber die gesamte Kampagne hinweg konsistent gesteuert.<\/p>\n
Ein starkes Beispiel daf\u00fcr, wie technologische Infrastruktur, Gattungsexpertise und Zusammenarbeit im Omnicom-Netzwerk neue M\u00f6glichkeiten f\u00fcr Werbungtreibende schaffen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”p” button_color=”default” text_color=”#DD3333″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Hier bei Meedia mehr lesen” url=”https:\/\/meedia.de\/news\/beitrag\/24623-so-verhelfen-urlaubsspezialist-landal-und-omd-dem-werbekanal-radio-zu-mehr-relevanz.html”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”p” button_color=”default” text_color=”#DD3333″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Hier bei Adzine mehr lesen” url=”https:\/\/www.adzine.de\/2026\/07\/omd-integriert-ukw-radio-in-programmatische-kampagne-fuer-landal\/” margin_top=”-27″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
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