{"id":181,"date":"2026-03-06T15:24:11","date_gmt":"2026-03-06T15:24:11","guid":{"rendered":"https:\/\/omdcomqa.wpengine.com\/germany\/?p=181"},"modified":"2026-06-23T06:00:26","modified_gmt":"2026-06-23T06:00:26","slug":"b2b-studie-kostenlos-downloaden","status":"publish","type":"post","link":"https:\/\/www.omd.com\/germany\/2026\/03\/06\/b2b-studie-kostenlos-downloaden\/","title":{"rendered":"B2B Studie kostenlos downloaden!"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#FFFFFF&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h1 class=\"reader-article-header__title\" dir=\"ltr\"><span data-scaffold-immersive-reader-title=\"\">Wie Business Influencer Investitions-Entscheidungen in Deutschland pr\u00e4gen<\/span><\/h1>\n<p>Die digitale Transformation ver\u00e4ndert nicht nur die Art, wie wir kommunizieren, sondern auch, wie Unternehmen im B2B-Bereich ihre Zielgruppen erreichen. Wir von OMD e2b haben in Zusammenarbeit mit LinkedIn eine umfassende Studie zum Thema Business-Influencer ver\u00f6ffentlicht, die spannenden Einblicke in die aktuelle Entwicklung und das enorme Potenzial dieses Marketingkanals bietet.<\/p>\n<p><strong>Warum Business-Influencer immer wichtiger werden<\/strong><\/p>\n<p>Unsere Studie zeigt deutlich: Ob Thought Leader, Branchenexperte oder Corporate Ambassador \u2013 Business-Influencer sind l\u00e4ngst mehr als nur Multiplikatoren. Sie pr\u00e4gen Meinungen, setzen Trends, sind Br\u00fcckenbauer zwischen Unternehmen und ihrer Community und schaffen echte Mehrwerte f\u00fcr Marken und Unternehmen. Besonders im B2B-Umfeld, wo Vertrauen, Expertise und Authentizit\u00e4t entscheidend sind, gewinnen Influencer an strategischer Bedeutung. Sie helfen dabei, komplexe Themen verst\u00e4ndlich zu vermitteln, Innovationen zu positionieren und Markenbotschaften glaubw\u00fcrdig zu transportieren.<\/p>\n<p><strong>Zentrale Ergebnisse der Studie<\/strong><\/p>\n<ul>\n<li><strong>Wachsende Relevanz:<\/strong> Immer mehr Unternehmen setzen gezielt auf Business-Influencer, um ihre Reichweite und Sichtbarkeit zu erh\u00f6hen.<\/li>\n<li><strong>Vertrauensvorsprung:<\/strong> Influencer genie\u00dfen bei ihrer Community ein hohes Ma\u00df an Glaubw\u00fcrdigkeit \u2013 ein entscheidender Vorteil gegen\u00fcber klassischen Werbeformaten.<\/li>\n<li><strong>Erfolgsfaktoren:<\/strong> Die Studie identifiziert klare Erfolgsfaktoren f\u00fcr gelungene Kooperationen, darunter die Auswahl passender Influencer, transparente Kommunikation und eine langfristige Zusammenarbeit.<\/li>\n<\/ul>\n<p><strong>Handlungsempfehlungen f\u00fcr Unternehmen<\/strong><\/p>\n<p>Wer Business-Influencer erfolgreich in seine Marketingstrategie integrieren m\u00f6chte, sollte auf Authentizit\u00e4t, Relevanz und eine partnerschaftliche Zusammenarbeit setzen. Die Studie liefert abgeleitet aus 6 Insights konkrete Handlungsempfehlungen, wie Unternehmen passende Influencer identifizieren, Kooperationen gestalten und den Erfolg messbar machen k\u00f6nnen.<\/p>\n<p><strong>Neugierig auf alle Insights, Zahlen und Fakten?<\/strong><\/p>\n<p>Dann lade dir jetzt die vollst\u00e4ndige Studie herunter und erfahre, wie du Business-Influencer gezielt f\u00fcr dein Unternehmen nutzen kannst![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;small&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Hier kostenlos donwloaden&#8221; url=&#8221;https:\/\/share-eu1.hsforms.com\/1tCN3kNVCSWGqEplqu9AEPgf0iu9&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#FFFFFF&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Das reicht dir noch nicht? Dann lade dir hier auch noch unsere erste B2B-Studie &#8220;Decoding B2B-Marketing&#8221; herunter.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;20&#8243; column_element_direction_desktop=&#8221;default&#8221; 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text=&#8221;Hier kostenlos downloaden&#8221; url=&#8221;https:\/\/share-eu1.hsforms.com\/1L&#8211;vvVRJTlWbkbZKKbGjrQf0iu9&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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