{"id":185,"date":"2026-04-15T07:55:01","date_gmt":"2026-04-15T07:55:01","guid":{"rendered":"https:\/\/omdcomqa.wpengine.com\/czech-republic\/?p=185"},"modified":"2026-04-29T06:55:16","modified_gmt":"2026-04-29T06:55:16","slug":"case-study-n2","status":"publish","type":"post","link":"https:\/\/www.omd.com\/czech-republic\/2026\/04\/15\/case-study-n2\/","title":{"rendered":"DACIA – MUDDY DACIA DUSTER"},"content":{"rendered":"

CASE STUDY<\/span><\/h1>\n

MUDDY DACIA DUSTER<\/strong><\/span><\/h1>\n

 <\/p>\n

CHALLENGE<\/span><\/h3>\n

Awaken interest in the new Duster among urban audiences who have previously overlooked the Dacia brand. Shift perceptions to see Dacia as\u00a0Essential but Cool, Robust and Outdoor, and Eco-Smart.<\/span><\/p>\n

SOLUTION<\/span><\/h3>\n

We crafted a straightforward message linking adventure with joy. By providing curated trip tips for urban dwellers, focusing on unique experiences away from tourist crowds, we showcased the Duster’s capabilities. The strategy included creating special routes on Mapy.cz with engaging graphics and featuring a muddy Duster in high-end shopping districts for impactful visibility.<\/span><\/p>\n

RESULTS<\/span><\/h3>\n

100%<\/span><\/h1>\n

increase in interest<\/span><\/p>\n

500k<\/span><\/h1>\n

views on Instagram reels<\/span><\/p>\n

73k<\/span><\/h1>\n

unique readers to our Native article<\/span><\/p>\n

4x<\/span><\/h1>\n

first places at the NAA<\/span><\/p>\n

\"\"\"\"\"\"<\/span><\/h1>\n
\n\t\t