Why does breakfast always have to be the pre-packaged, sub-standard option? Especially when McDonald’s has a freshly prepared breakfast on offer.
In collaboration with our entertainment and content marketing division, The Content Collective, we saw an opportunity to embrace a prime time/late night environment that celebrates individualism. In partnership with Viacom, we enlisted fan-favorite talent and aligned ourselves against highly anticipated programming. With a little humor and shade, we created custom PSA style spots extolling the benefits of a good breakfast vs. sub-par options.
We also provided a unique delivery experience with Fooji for customers to invigorate their mornings with a “Morning Eggsentials Kit” creating brand affinity and promoting trials.
McDonald’s prides itself on being one of the most inclusive brands on earth. The co-promotional content featured diverse talent, including entertainer extraordinaire, Shangela. This created an additional 2MM in earned PR impressions, with praise from LGBTQNation, Vulture, The Takeout, Instinct Magazine, and NY Magazine.