Brand

What do we stand for ?

Promise
Manifesto
Logo
Tagline
Device
Color
Typography
Photography
Motion
Animation
Infographics
Tone of Voice
Promise
Manifesto
Brand

Promise

At OMD we have a promise: to make Better decisions, faster. It’s what our clients need. It’s the cause that drives everything we do. You’ll hear us talk about it. A lot.
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Brand

Manifesto

At OMD our people are everything. Great work happens when people work together, and it’s our collaboration that inspires our creativity.
Promise Manifesto Logo Tagline Device Color Typography Photography Motion Animation Infographics Tone of Voice Back
Logo
Tagline
Brand

Logo

OMD is an energetic place, always moving and searching for better solutions. Our logo reflects this. Designed for constant motion, its dynamic ‘O’ shows our passion for progress.
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Brand

Tagline

We combine data, diversity and the power of empathy to help people learn faster, act faster and make better decisions, faster. It’s so important it’s our tagline.
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Device
Color
Brand

Device

We work all over the world but we’re one network. Unified, open, transparent. Our ‘O’ is a perfect circle to represent that. You’ll see it used right across our communications.
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Brand

Color

At OMD we’re a confident bunch and our principal colors reflect that. Bold red. Brilliant white. Then our secondary colors are diverse but work perfectly together. Again, just like us.
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Typography
Photography
Brand

Typography

We like things that work well together and our typefaces are the perfect pair: GT Walsheim Pro and Playfair. They’re friendly, warm and they fit really nicely with the curves of our ‘O’.
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Brand

Photography

Honesty underpins everything at OMD, including our photography. All our photos are real-life OMDers. No fake lighting, no models, no staged scenarios. Just us.
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People
Headshots
Culture
Background
Motion
Animation
Brand

Motion

Empathy is a key value of ours and it’s reflected in our approach to video. It’s about capturing genuine moments. The real connections between people.
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Brand

Animation

We believe in cutting complexity in everything we do, including our animation. It’s clear, purposeful and a little bit playful, where our ‘O’ becomes our narrator.
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Infographics
Tone of Voice
Brand

Infographics

Our personality is clear, succinct and straightforward, and that’s the thinking behind our infographics too. They simplify complexity so you don’t have to.
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Tone of Voice

It takes 7 seconds to make an impression on someone. It’s why the words we use are so important. And why we keep them short, simple and punchy.
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