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Unlocking valuable AI experiences

How we celebrated the launch of our global research study, The Retail Revolution, with Google.

Work

The Meggnificent Billboard

How we created a man-made ‘astrological event’ in Puerto Rico around a one-of-a-kind McDonald’s breakfast.

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Gamifying the biggest shopping day in the world

How did China’s eCommerce platforms gamify Single’s Day? Mimi Lu, Head of Strategy at OMD Shanghai, reveals all.

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