OMD USA

2013 Global
Media Agency
of the Year

Adweek

View Our Work

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD USA, we set the bar higher for innovation.  We take our clients beyond the traditional media boundaries of planning and investment, and deeper into creativity, marketing and technology. We are making media the most important part of marketing.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"I have had the pleasure of working with OMD since we started Stand Up To Cancer. Their passion, responsiveness, creativity and unsurpassed relationships with the media have helped us connect with and activate the public in an unprecedented way. They are true professionals with the added benefit of being a ton of fun to work with!"

Sue SchwartzCo-Founder, Stand Up To Cancer

Our Work

Awards

Digiday Content Marketing, Pepsi Max Test Drive, Winner, 2014

Digiday Content Marketing, Pepsi Max Test Drive, Winner, 2014

Game Marketing Awards, Activision Call of Duty Ghosts, Bronze, 2013

Game Marketing Awards, Activision Call of Duty Ghosts, Bronze, 2013

Internationalist Innovation in Media, Naked Juice Power Garden, Gold, 2014

Internationalist Innovation in Media, Naked Juice Power Garden, Gold, 2014

Digiday Content Marketing, Walgreens & Task Rabbit, Winner, 2014

Digiday Content Marketing, Walgreens & Task Rabbit, Winner, 2014

Adweek Media Plan of the Year, Activision Call of Duty, Winner, 2013

Adweek Media Plan of the Year, Activision Call of Duty, Winner, 2013

Project Isaac Awards, The CW Twitter in Print, Gold, 2013

Project Isaac Awards, The CW Twitter in Print, Gold, 2013

 OMMA Awards, Visa US Olympics, Best in Show, 2013

OMMA Awards, Visa US Olympics, Best in Show, 2013

Digital Out of Home Awards, Clorox Bleachable Moments, Winner, 2013

Digital Out of Home Awards, Clorox Bleachable Moments, Winner, 2013

Internationalist Awards for Innovative Digital Solutions Pepsi #PepsiMusicNow, Gold, 2013

Internationalist Awards for Innovative Digital Solutions Pepsi #PepsiMusicNow, Gold, 2013

Smartie Awards, Levi’s Flipboard, Silver, 2013

Smartie Awards, Levi’s Flipboard, Silver, 2013

Our People

Profile

Monica Karo

Chief Executive Officer

SHARPER INSIGHTS
The world is as big as you make it.  In her 18 years in Omnicom media roles, Monica Karo has contributed to the growth of important client brands like Apple. Now, in her latest role as CEO of OMD U.S., she has the opportunity to do as much for an agency brand as she did for those clients.

INSPIRING IDEAS
Before joining OMD, Monica worked at TBWA\Chiat\Day, holding several positions including Media Director North America and Chief Media Officer Worldwide. The heritage of innovation and idea generation at OMD draws from the heritage of Omnicom's creative agencies. This now coupled with advanced analytics, tools, business intelligence and digital at the core has delivered phenomenal growth for clients around the globe.

SUSTAINABLE RESULTS
Monica has been named “Leader of the Year” by the Los Angeles Advertising Agency Association, a first in the media community.  She also serves on the Board of Directors for Omnicom Media Group (OMG) and the Los Angeles Board of Governors of The Paley Center for Media.
Profile

Kathleen Brookbanks

Chief Operating Officer

SHARPER INSIGHTS
We are only as good as the talent we surround ourselves with.  Kathleen has spent her career focusing on the people she works with, mentoring the talent that works for her and challenging people to deliver more than they think they can.  This has been evident from the time she started overseeing media training programs at Young & Rubicam right through the four years she spent heading up the Global Talent Management and Organizational Effectiveness practices for Omnicom Media Group.
 
INSPIRING IDEAS
Kathleen has 30 years of media experience, all spent at premier agencies like Y&R, Ogilvy & Mather, and Mindshare. Kathleen joined OMD Midwest in 2002 to help separate Omnicom’s creative agency media departments into one cohesive media company.  After making a significant impact on the organization in a Global Operations Development and Talent Management role, Kathleen led OMD’s East region for three years. Most recently, Kathleen has taken on the role of US Chief Operating Officer.
 
SUSTAINABLE RESULTS
Kathleen’s reputation as a leader in managing companies through significant change has been well noted throughout her career. She received the Women to Watch award as a reflection of managing the two biggest media companies through these changes.  She continues to motivate and inspire the people she works with today.
Profile

Ben Winkler

CHIEF INNOVATION OFFICER

SHARPER INSIGHTS
There’s no change without pain. Disruption reigns in media, and only by embracing innovation can we and our clients hope to weather and exploit the new reality.  As Chief Innovation Officer, Ben is responsible for elevating innovation as a core strategic offering, grounding new ideas in smart strategies and holding them accountable with robust measurement frameworks.
 
INSPIRING IDEAS
A 15-year expert in digital, Ben made the jump to interactive from analog in the late ‘90s.  He joined OMD in 2011 after eight years at IPG, having built digital and integrated practices at both media-only and full-service agencies.  There, Ben created new client services including search and mobile; established centers of excellence in social and video; and built cross-training programs for all employees.  
 
SUSTAINABLE RESULTS
Ben is an expert at helping clients recognize the business value of new media.  Under his tenure, digital results, budgets and departments have grown exponentially.  His expertise has been sought from the Wall Street Journal and BusinessWeek, as well as the DMA and AAAA/IAB.  In his free time, Ben tests his mettle in squash and bar trivia.
Profile

Chris Pyne

CHIEF STRATEGY OFFICER
PRESIDENT, EAST

SHARPER INSIGHTS
Focus on doing great work, and amazing results will naturally follow. Chris has crossed two continents to become an accomplished leader and strategic expert. Chasing precision for smarter ideas and sharper insights, Chris has helped media agencies across the world reach their fullest potential. As President and Chief Strategy Officer, Chris is responsible for the performance of OMD’s iconic clients, and works closely with his teams to create the best work in the business.
 
INSPIRING IDEAS
Chris began his career in the field of biotechnology, alongside surgeons in the operating room. It wasn’t long before he set his sights on media with the hope of linking the worlds of medicine and communication. With over a decade of media experience in both London and New York, Chris has guided industry-leading clients, including P&G and telecom giant 02, to record-breaking results. Chris now brings his multifaceted experience across disciplines and sectors to OMD.
 
SUSTAINABLE RESULTS
Chris has been recognized for his award-winning work across local and international markets, and was recently voted as one the Top 30 Internationalist Global Agency Innovators in 2013. He is a regular industry speaker and has judged esteemed award competitions including Cannes Lions and Effie.
Profile

Trish Chuipek

President Midwest & OMD Multicultural

SHARPER INSIGHTS
The best leaders bring a unique perspective to the table. Trish’s breadth of experience from sales and brand management to retail brand marketing, from direct and digital marketing to media planning has given her a unique perspective for what it takes to develop successful business and marketing strategies. 

NSPIRING IDEAS
With a career grounded in innovation and creativity, Trish has been a marketing partner to some of the world’s greatest brands.  She oversees marketing innovation for clients like State Farm, H&R Block, JCPenney and the Illinois Lottery, to name a few.  Before joining OMD, she was Managing Director of Ogilvy’s direct and digital group, where they perfected the performance marketing practice using advanced analytics, modeling and good old fashioned marketing know-how to deliver for clients, including Kraft, Allstate, CDW and Suave. Trish spent 11 years working on the McDonald’s business perfecting “store as brand’” as a key strategy for McDonald’s.  Additionally, she started her career as a Brand Manager for LEGO toys where she drove branding, product and marketing innovation.

SUSTAINABLE RESULTS
Trish demands the best from her employees and holds everyone to be accountable and take pride in their work. Through her guidance and support, the Chicago office has become a place that fosters collaboration and excellence as evidenced by the growing number of new business and award wins.
Profile

Greg Castronuovo

PRESIDENT WEST

SHARPER INSIGHTS
Strategic insights, innovative ideas, and measurable results all lead to success in the West. Greg oversees OMD’s Los Angeles, San Francisco and Seattle offices, managing a wide array of global and U.S. based accounts in addition to strategic planning and business development.

INSPIRING IDEAS
Greg brings over 20 years of experience in marketing, media and digital expertise to OMD, having worked for Initiative, NBC, FOX, World Wrestling Entertainment (WWE), and Virgin Mobile. Prior to joining OMD, Greg spent the last several years at Initiative New York where he managed the entertainment and innovation practice, including the CBS, Showtime, AOL and Fuse accounts. At Virgin Mobile, Greg helped launch the brand and their pay as you go service in the US. He also spent a decade in network television for NBC and FOX, developing campaigns for primetime programs and managing several of NBC’s first marketing partnerships with Yahoo! and AOL.

SUSTAINABLE RESULTS
Named an AdAge Media Maven in 2011, Greg has been recognized for his track record of innovation and the role he’s played in helping to expand OMD West’s roster of clients, doubling the size of our LA office. Greg’s relentless focus on content, innovation and the integration of media has helped OMD become one of the most successful media operations on the west coast.
Profile

Tara Abrams Levine

Managing Director, Marketing & Business Development

SHARPER INSIGHTS
It takes a creative approach to make media the most important part of marketing. As Business Development lead for the U.S., Tara guides and inspires our teams to deliver thoughtful, innovative solutions that address prospective clients' business issues. She acts as liaison to the consultant community and is the connective tissue that keeps our teams in sync with one another. She also spearheads marketing, affording OMD to be one of the most awarded agencies.

INSPIRING IDEAS
Tara brings 15 years of experience to OMD. Prior to joining OMD, Tara led business development for the New York offices of creative agencies Euro RSCG and Arnold. Having grown up in account management at DDB, coupled with a keen insight into the client mindset gained at the American Stock Exchange, she lends valuable oversight. Her creative agency experience means she can instantly find the story behind the challenge and marshal the resources needed to solve it.  She makes OMD- and by extension, our clients- look good.

SUSTAINABLE RESULTS
Since her arrival at OMD, Tara has helped lead the U.S. to numerous client wins including Levi’s, Activision, Toys“R"Us, Walgreens and Experian, while simultaneously defending and growing OMD’s current roster organically.  While Tara is on call for OMD at all hours, she is also on call for her husband and two daughters; a win-win situation.

Culture

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Explore our CAREERS

FOR MORE INFORMATION CONTACT CAREERS.USA@OMD.COM

Kristi Lind Profile

Meet Kristi

Kristi Lind

Group Account Director

PATH OR JOURNEY
Prior to my 20+ years with advertising agencies, I was a professional dancer.

INSPIRATION TACTICS
I have the poem “If” by Rudyard Kipling posted in my office, at my house and as part of my playlist.  It’s an amazing source of inspiration.

WINNING MENTALITY
Believe! Conviction and courage are contagious.

OUR DOMAIN
The dogs! The unconditional love of a dog can do wonders for inspiration. It really sets a tone for the agency. 
Mike Haywood Profile

Meet Mike

Mike Haywood

Group Director, Strategy

THE OMD EXPERIENCE
To work at OMD Chicago is to have the best of large agency resources with the feel of a small entrepreneurial shop, all driven by the most amazingly smart and talented people around.

DIVERSE EXPERIENCES
While all clients are different, in my experience, they all want the same three things: Solutions that drive their business, Great ideas, Accountability. 

PASSION IN PRACTICE
The key is to get out of the office and keep your eyes and ears open. Most of my (better) ideas are inspired by things I come across all around the city.

ENTREPRENEURIAL LOGIC
Lead by example and education. Big brands sometimes need to see it to believe it. If you want them to be more nimble and dynamic, show them that in your process and work.
Lauren Powell Profile

Meet Lauren

Lauren Powell

Associate Director

THE OMD EXPERIENCE
Team-oriented & inspiring. We are true to our mantra in every way - always thinking, always asking, always doing.

WINNING MENTALITY
Participating in a new biz pitch is one of the most rewarding experiences I’ve had. The passion and drive inspired me, and made me proud to be part of OMD.

TYPICALLY UNIQUE
Every day is different from the last. New client experiences and marketplace updates keep us on our toes.

CAREER POSSIBILITIES
Mentor, mentee, confidant, problem solver, business partner. These are all the things I strive to be.
Brian Zai Profile

Meet Brian

Brian Zai

Supervisor

INSPIRATION TACTICS
A quote taped to my mirror, "The question isn't who is going to let me; it's who is going to stop me."

SAGE ADVICE
You'll never regret stepping outside of your comfort zone as much as you think you will and the reward could suprise you.

TYPICALLY UNIQUE
A typical day for me can range from routine status meetings to brainstorming and executing breakthrough ideas for a new show.

ENTRPRENEURIAL LOGIC
The key is to integrate resources and expertise with emerging partners and technologies to create a user experience that is unique and memorable.
Natalie Swed Stone Profile

Meet Natalie

Natalie Swed Stone

U.S. Director, National Audio Investment

SAGE ADVICE
Think of yourself as part of the crew vs. the passengers.

ENTREPRENEURIAL LOGIC
Client goals dictate direction—marrying knowledge of marketplace to clients.

PASSION IN PRACTICE
Commitment to clients, creativity, accountability, growth, and excellence.

Meg Elzea Profile

Meet Meg

Meg Elzea

Associate Director

THE OMD EXPERIENCE
OMD truly cares about the learning and development of employees at every level and fosters a positive environment for growth.

INSPIRATION TACTICS
Inspiration to me comes from being within a team that is determined to be the best and has fun doing it; create a positively energetic environment.

DYNAMISM
I'm an analytics geek who loves telling a story with numbers and being surrounded by those who compliment my strengths with their vast creativity.

WINNING MENTALITY
Our team keeps a win board to keep energy up -- big or small, we celebrate our successes as a team.
Justin Southern Profile

Meet Justin

Justin Southern

Associate Director, Strategy

PATH or JOURNEY
I was a local broadcast negotiator. This experience afforded me the understanding of the investment process which has helped in media planning.

WINNING MENTALITY
Competition has shown me that it can foster growth by naturally honing traits such as determination, creativity and collaboration.

SAGE ADVICE
Have fun, learn from others, attentively listen to advice, but always put your own unique touch on all you do.

PASSION IN PRACTICE
Having an open mind, training and learning from others has been crucial for me. Then consistently filtering what my benefit my client.
Suzy Ryoo Profile

Meet Suzy

Suzy Ryoo

Senior Project Manager, Ignition Factory

INSPIRATION TACTICS
I surround myself with things/people that inspire me. Entrepreneurship and creativity. Art and music. People turning ideas into reality.

SAGE ADVICE
Sharing is caring. Share work, share experiences, lift up the others around you.

PASSION IN PRACTICE
Keep a strong network and stay connect in digital news and trends. I even curate content in my own Flipboard magazine called Suzymedia.
Daniel Block Profile

Meet Daniel

Daniel Block

Global Director of Strategy

THE OMD EXPERIENCE
There isn't a company with a greater client roster. OMD is also full of incredibly smart and dedicated people.

GLOBALIZATION
Every market is different & requires unique solutions, but when you can share learnings across markets, innovation happens.

EXTRACURRICULARS
My life outside of work is centered around music -- playing it live and seeing my favorite bands play live.

WINNING MENTALITY
It's all about confidence.
Lydia Kim Profile

Meet Lydia

Lydia Kim

Strategist

THE OMD EXPERIENCE
Being a part of the OMD Team is uplifting and definitely the ultimate media agency experience.

EVOLUTION
I've seen tremendous growth throughout my journey here at OMD, not only with my skills as a media strategist, but also as a mentor & business person.

TYPICALLY UNIQUE
The average work day involves collaborative brainstorming, strategic thinking, client management, occasional blasting of music & extreme team bonding!
Laura Correnti Profile

Meet Laura

Laura Correnti

Group Director, Digital

THE OMD EXPERIENCE
Right dose of challenge mixed with infinite opportunity, passion and creative energy. Forward-moving, supportive and fun! It's my extended family.

WINNING MENTALITY
Be more prepared than the competition. Be invested in your thinking. Be confident in your presentation.

PASSION IN PRACTICE
You have to be always on and that requires a labor of love for what you do. My passion drives my willingness to take risk and push boundaries.

OUR DOMAIN
The people. They inspire, challenge and motivate me every day. I've been forunate to work with some of the most talented industry game-changers at OMD.
Katie Zarudzki Profile

Meet Katie

Katie Zarudzki

Associate Media Director

EVOLUTION
I arrived at OMD with a strong national TV background and a taste of strategic management; I have grown into a 360 strategy lead with global exposure.

DIVERSE EXPERIENCES
My experience with OMD has spanned global procurement assignments to leading training courses for new hires to meeting Honey Boo Boo at an upfront.

OUR DOMAIN
The smart, hardworking and friendly people are what make OMD great. Free yoga classes and a constant flow of cupcakes also keep us all motivated.

Contact Us

OMD USA

Monica Karo CEO, USA

usa@omd.com

195 Broadway New York, NY 10007

195 Broadway

New York, NY

10007

3500 Lenox Road

Suite 1200

Atlanta, Georgia

30326

USA

T: +1 404 443 6800

225 North Michigan Avenue

19th Floor

Chicago, Illinois

60601

USA

T: +1 312 324 7000

5353 Grosvenor Boulevard

Los Angeles, CA

90066

USA

T: +310 301 3600

Waterford Centre

6205 Blue Lagoon Drive, Suite 650

Miami, Florida

33126

USA

T: +1 305 341 2530

New York


195 Broadway
New York, NY 10007
USA

T: +1 212 590 7100


195 Broadway

New York, NY

10007

USA

T: +1 212 590 7100

555 Market Street

Suite 750

San Francisco, California

94105

USA

T: +1 415 229 8500

1000 Second Avenue

Suite 900

Seattle, Washington

98101

USA

T: +1 206 344 3364

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Steve Blakeman

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, OMD EMEA
Seymour Mews House
26-37 Seymour Mews
London
W1H 6BN
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Local Sites

Asia Pacific

OMD Australia
OMD China

Europe, Middle East and Africa

EMEA

OMD Ireland
OMD Belgium
OMD UAE
OMD Manning Gottlieb
OMD UK

Latin America

North America

OMD United States