OMD USA

MOST CREATIVE NETWORK
TEN TIMES IN A ROW
THE GUNN REPORT FOR MEDIA

AGENCY NETWORK
OF THE YEAR
FESTIVAL OF MEDIA GLOBAL 2016

View Our Work

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD USA, we set the bar higher for innovation.  We take our clients beyond the traditional media boundaries of planning and investment, and deeper into creativity, marketing and technology. We are making media the most important part of marketing.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"I have had the pleasure of working with OMD since we started Stand Up To Cancer. Their passion, responsiveness, creativity and unsurpassed relationships with the media have helped us connect with and activate the public in an unprecedented way. They are true professionals with the added benefit of being a ton of fun to work with!"

Sue SchwartzCo-Founder, Stand Up To Cancer

Our Work

Awards

Cannes Lions, GE Podcast Theatre Presents the Message, Gold 2016

Cannes Lions, GE Podcast Theatre Presents the Message, Gold 2016

Project Isaac, Intel Lady Gaga Grammys Experience, Winner 2016

Project Isaac, Intel Lady Gaga Grammys Experience, Winner 2016

PRO Awards, Being Bryce Harper: A Virtual Reality Experience, Gold 2016

PRO Awards, Being Bryce Harper: A Virtual Reality Experience, Gold 2016

PromaxDBA, Hilton Appetite for Play, Bronze 2016

PromaxDBA, Hilton Appetite for Play, Bronze 2016

Brand Film Festival, Gatorade ABBY Stories, Gold 2016

Brand Film Festival, Gatorade ABBY Stories, Gold 2016

Digiday Signal Awards, State Farm Remote Inteligente, Winner 2016

Digiday Signal Awards, State Farm Remote Inteligente, Winner 2016

Effies Global, Apple iPhone 6 ‘World Gallery’, Gold 2016

Effies Global, Apple iPhone 6 ‘World Gallery’, Gold 2016

Food & Beverage Awards, Crystal Pepsi Snapchat, Silver 2016

Food & Beverage Awards, Crystal Pepsi Snapchat, Silver 2016

Mosaic Awards, Pepsi + EMPIRE, Winner 2016

Mosaic Awards, Pepsi + EMPIRE, Winner 2016

M&M Global Awards, PC Does Whaaaat, Shortlist 2016

M&M Global Awards, PC Does Whaaaat, Shortlist 2016

Our People

Profile

Monica Karo

Chief Executive Officer

SHARPER INSIGHTS
The world is as big as you make it.  In her 18 years in Omnicom media roles, Monica Karo has contributed to the growth of important client brands like Apple. Now, in her latest role as CEO of OMD U.S., she has the opportunity to do as much for an agency brand as she did for those clients.

INSPIRING IDEAS
Before joining OMD, Monica worked at TBWA\Chiat\Day, holding several positions including Media Director North America and Chief Media Officer Worldwide. The heritage of innovation and idea generation at OMD draws from the heritage of Omnicom's creative agencies. This now coupled with advanced analytics, tools, business intelligence and digital at the core has delivered phenomenal growth for clients around the globe.

SUSTAINABLE RESULTS
Monica has been named “Leader of the Year” by the Los Angeles Advertising Agency Association, a first in the media community.  She also serves on the Board of Directors for Omnicom Media Group (OMG) and the Los Angeles Board of Governors of The Paley Center for Media.
Profile

Scott Downs

Chief Operating Officer

SHARPER INSIGHTS
Great teams work and win as one. In his role as COO and in leading the PepsiCo business, Scott empowers his teams to succeed by enabling true collaboration. This collaborative culture ensures different types of thinking are fused together to uncover unique solutions that drive our clients’ businesses forward.
 
INSPIRING IDEAS
Scott has 20 years of experience, working closely with industry-leading brands such as Verizon, P&G and The Home Depot.  To bring his vision of true collaboration to life, Scott has developed a "community-based" team structure for PepsiCo, in lieu of the previously siloed industry norms. This has been done based on the belief that inspiring ideas can and do come from anywhere in the business. In this evolved approach, Business Leads work together to strategize, ideate, implement and measure, bringing the right  expertise forward at the right time to solve specific client challenges.
 
SUSTAINABLE RESULTS
Scott holds himself and his team to a higher standard.  He is focused on pushing the boundary when it comes to communication approaches and processes - never being satisfied with the status-quo.  As a testament to his leadership and the power of a unified team, the PepsiCo team has won over 60 industry awards over a two-year period.
Profile

Kristen Colonna

CHIEF STRATEGY OFFICER

SHARPER INSIGHTS
Connections that count. As Chief Strategy Officer, Kristen pushes the agency forward in the application of both art and science to create meaningful consumer connections, uncover new demand opportunities, and drive desire for the brands we are privileged to steward. Kristen energizes teams to mine this dynamic media landscape for rich opportunities to deliver robust brand growth.

INSPIRING IDEAS
Previously, Kristen provided business, marketing and communication strategy and models to key global clients. Leading teams, agency partners and clients across 60+ global markets, Kristen is driven by the power of more effective and inspired communication to drive sustainable ROI. A career veteran at OMD, Kristen has worked across various categories and held diverse roles both globally and in the U.S., across strategy & investment.

SUSTAINABLE RESULTS
Passionate about innovation with impact, Kristen is the North American Lead for OMD Light, a global creativity council focused on showcasing OMD’s best work. Kristen is most proud of the activations her teams have done to set the standard for media as a driver of business growth. She brings the same passion and perspective to the industry through participation on Awards juries, including the prestigious Festival of Media Awards, Effie Awards, and M&M Global Awards.
Profile

Ben Winkler

CHIEF INVESTMENT OFFICER

SHARPER INSIGHTS
There’s no change without pain. Disruption reigns in media, and only by embracing innovation can we and our clients hope to exploit the new reality.  As Chief Digital and Innovation Officer, Ben created a structure within OMD that embeds digital and disruptive thinking into every corner of the organization.  Now as CIO, Ben is responsible for creating an investment offering that delivers the elusive goal of category expertise plus cross-media nimbleness.  
 
INSPIRING IDEAS
An 18-year expert in digital, Ben made the jump to interactive from analog in the late ‘90s.  He joined OMD in 2011 after eight years at IPG, having built digital and integrated practices at both media-only and full-service agencies.  There, Ben created new client services including search and mobile; established centers of excellence in social and video; and built cross-training programs for all employees.  
 
SUSTAINABLE RESULTS
Ben is an expert at helping clients convert media spend into business investment.  Under his tenure, digital results, budgets and departments have grown exponentially.  His expertise has been sought from the Wall Street Journal and the New York Times, as well as the DMA and AAAA/IAB.  In his free time, Ben tests his mettle at squash and bar trivia.
Profile

Doug Rozen

CHIEF DIGITAL AND INNOVATION OFFICER

SHARPER INSIGHTS
Never be satisfied. To remain relevant, marketers must have an insatiable thirst and always be curious for what’s next. As Chief Digital and Innovation Officer, Doug is determined to deliver tomorrow’s possibilities today. He ensures digital best practices and creativity are organically threaded across every part of OMD–from the never-been-done-before activations to the simple daily improvements in how we think, work and deliver ingenuity.

INSPIRING IDEAS
Doug has been at the cutting-edge of digital since its inception. In the 1990’s, he started JWT’s digital practice and has since been leading emerging media practices across a variety of top media and marketing companies. Every day, Doug exploits the intersection of technology, creativity and data to provide smarter media insights, ideas & results. He has been recognized for building successful digital teams and fortunate to be a part of numerous award-winning digital firsts.

SUSTAINABLE RESULTS
Doug’s biggest motivator is grooming the next generation of media titans. In managing OMD’s various innovation units and providing strategic digital oversight on all OMD clients, he works across many teams and knows the value of collaboration and teamwork. He’s also an avid Instagrammer, who loves curating photos of his life, especially his #1 team—his family.
Profile

Greg Castronuovo

PRESIDENT, WEST

SHARPER INSIGHTS
Strategic insights, innovative ideas, and measurable results all lead to success in the West. Greg oversees OMD’s Los Angeles, San Francisco and Seattle offices, managing a wide array of global and U.S. based accounts in addition to strategic planning and business development.

INSPIRING IDEAS
Greg brings over 20 years of experience in marketing, media and digital expertise to OMD, having worked for Initiative, NBC, FOX, World Wrestling Entertainment (WWE), and Virgin Mobile. Prior to joining OMD, Greg spent the last several years at Initiative New York where he managed the entertainment and innovation practice, including the CBS, Showtime, AOL and Fuse accounts. At Virgin Mobile, Greg helped launch the brand and their pay-as-you-go service in the US. He also spent a decade in network television for NBC and FOX, developing campaigns for primetime programs and managing several of NBC’s first marketing partnerships with Yahoo! and AOL.

SUSTAINABLE RESULTS
Named an AdAge Media Maven in 2011, Greg has been recognized for his track record of innovation and the role he’s played in helping to expand OMD West’s roster of clients, doubling the size of our LA office. Greg’s relentless focus on content, innovation and the integration of media has helped OMD become one of the most successful media operations on the west coast.
Profile

Matthew Yorke

MANAGING DIRECTOR, BUSINESS DEVELOPMENT & MARKETING

SHARPER INSIGHTS
We are in the early stages of the most disruptive and transformative era for brands, marketers and media. Those who thrive will embrace the challenge with creative thinking and bold innovation. As Managing Director of Business Development & Marketing, Matt leverages his legal background and business expertise to understand the real issues that CMOs are being asked to solve, and designs solutions to ensure success.

INSPIRING IDEAS
Matt passionately believes that people are the difference. By working collaboratively with OMD teams and client stakeholders, he tackles today’s industry challenges. To drive improved business results in a data-driven era, marketers need to become more agile, their teams and agencies more integrated, their decisions dynamically informed by data and their ideas more creative and compelling than ever before.

SUSTAINABLE RESULTS
Matt has been recognized with numerous industry awards for his leadership, innovation and customer-centric approach, including Folio 40 as a C-level visionary. Matt spent 15 years at IDG, most recently as CEO IDG Enterprise, working globally with the biggest brands in technology to deliver innovative and integrated programs. He started his career in the United Kingdom and has spent the last 11 in the USA. He sits on the advisory boards of a number of early-stage companies. 

Culture

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FOR MORE INFORMATION CONTACT CAREERS.USA@OMD.COM

Kristi Lind Profile

Meet Kristi

Kristi Lind

Managing Director

PATH OR JOURNEY
Prior to my 20+ years with advertising agencies, I was a professional dancer.

INSPIRATION TACTICS
I have the poem “If” by Rudyard Kipling posted in my office, at my house and as part of my playlist.  It’s an amazing source of inspiration.

WINNING MENTALITY
Believe! Conviction and courage are contagious.

OUR DOMAIN
The dogs! The unconditional love of a dog can do wonders for inspiration. It really sets a tone for the agency. 
Chris Denson Profile

Meet Chris

Chris Denson

Director, Ignition Factory West

GLOBALIZATION
Every great brand tells a story that resonates with a universal human truth. Globally, that central story is translated into local culture through media and experiences.

EXTRACURRICULARS
Our team takes field trips to explore current culture. Recently, we’ve visited The Broad Museum, NASA’s Jet Propulsion Lab, and Day Breaker dance parties.

PASSION IN PRACTICE
Our team’s main job is to know what’s next. We focus on both the immediate and distant future, and help clients and agency teams prepare for both.

OUR DOMAIN
I have the best hallway chats. Although we all work hard, no one’s ever too busy to be personable.
Lauren Powell Profile

Meet Lauren

Lauren Powell

Group Director

THE OMD EXPERIENCE
Team-oriented & inspiring. We are true to our mantra in every way - always thinking, always asking, always doing.

WINNING MENTALITY
Participating in a new biz pitch is one of the most rewarding experiences I’ve had. The passion and drive inspired me, and made me proud to be part of OMD.

TYPICALLY UNIQUE
Every day is different from the last. New client experiences and marketplace updates keep us on our toes.

CAREER POSSIBILITIES
Mentor, mentee, confidant, problem solver, business partner. These are all the things I strive to be.
Brian Zai Profile

Meet Brian

Brian Zai

Associate Director

INSPIRATION TACTICS
A quote taped to my mirror, "The question isn't who is going to let me; it's who is going to stop me."

SAGE ADVICE
You'll never regret stepping outside of your comfort zone as much as you think you will and the reward could suprise you.

TYPICALLY UNIQUE
A typical day for me can range from routine status meetings to brainstorming and executing breakthrough ideas for a new show.

ENTRPRENEURIAL LOGIC
The key is to integrate resources and expertise with emerging partners and technologies to create a user experience that is unique and memorable.
Natalie Swed Stone Profile

Meet Natalie

Natalie Swed Stone

U.S. Director, National Audio Investment

SAGE ADVICE
Think of yourself as part of the crew vs. the passengers.

ENTREPRENEURIAL LOGIC
Client goals dictate direction—marrying knowledge of marketplace to clients.

PASSION IN PRACTICE
Commitment to clients, creativity, accountability, growth, and excellence.

Justin Southern Profile

Meet Justin

Justin Southern

Group Account Director

PATH or JOURNEY
I was a local broadcast negotiator. This experience afforded me the understanding of the investment process which has helped in media planning.

WINNING MENTALITY
Competition has shown me that it can foster growth by naturally honing traits such as determination, creativity and collaboration.

SAGE ADVICE
Have fun, learn from others, attentively listen to advice, but always put your own unique touch on all you do.

PASSION IN PRACTICE
Having an open mind, training and learning from others has been crucial for me. Then consistently filtering what my benefit my client.
Daniel Block Profile

Meet Daniel

Daniel Block

Global Director of Strategy

THE OMD EXPERIENCE
There isn't a company with a greater client roster. OMD is also full of incredibly smart and dedicated people.

GLOBALIZATION
Every market is different & requires unique solutions, but when you can share learnings across markets, innovation happens.

EXTRACURRICULARS
My life outside of work is centered around music -- playing it live and seeing my favorite bands play live.

WINNING MENTALITY
It's all about confidence.

Contact Us

OMD USA

Monica Karo CEO, USA

usa@omd.com

195 Broadway New York, NY 10007

195 Broadway

New York, NY

10007

3500 Lenox Road

Suite 1200

Atlanta, Georgia

30326

USA

T: +1 404 443 6800

225 North Michigan Avenue

19th Floor

Chicago, Illinois

60601

USA

T: +1 312 324 7000

5353 Grosvenor Boulevard

Los Angeles, CA

90066

USA

T: +310 301 3600

Waterford Centre

6205 Blue Lagoon Drive, Suite 650

Miami, Florida

33126

USA

T: +1 305 341 2530

810 Crescent Centre Drive

Suite 110

Franklin, Tennessee

37067

USA

New York


195 Broadway
New York, NY 10007
USA

T: +1 212 590 7100


195 Broadway

New York, NY

10007

USA

T: +1 212 590 7100

600 California Street

Suite 700

San Francisco, California

94108

USA

T: +1 415 229 8500

710 Second Avenue

13th Floor

Seattle, Washington

98104

USA

T: +1 206 344 3364

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Latin America

OMD Mexico

North America

OMD United States