OMD METRICS is our specialist unit of econometric experts that can provide a critical understanding of how your business is impacted by such things as competitors, pricing, distribution, economy and even external factors like the weather!

OMD INTEGRAL examines the strength and balance of integrated brand communication. Recognizing that consumers operate in complete channel neutrality influenced by everything from in-store displays to event sponsorship, we have invested extensive R&D resources in developing the Integral suite of channel planning tools.

OMD IGNITION practices intellectual alchemy to get a problem solved! The group specializes in brainstorming and problem-solving techniques to uncover insights and create value for our clients by disrupting the norm and refreshing the tired. OMD Ignition is dedicated to keeping consumers and creative thinking at the heart of the planning and buying process.

OMD DIRECT develops integrated media communications programs for clients who are looking to both build their brands and generate direct response. Proprietary systems track, monitor and report results which are then employed to optimize on-going communications programs to maximize sales response.

OMD DIGITAL integrates skills in the disciplines of media strategy, planning, buying and evaluation and can implement and monitor the entire spectrum of online communication.

NOVUS PRINT MEDIA NETWORK, the print media specialist from Omnicom Media Group and OMD, has been leading the way in print media products and services for over 20 years. We buy $2 billion in gross print advertising per annum—giving us maximum leverage in negotiating rates—and the power to maximize your profits. Print media is a potent marketing tool, but you need a strong direction in today's media-saturated markets. That’s why we put a high value on strategic planning that goes beyond the numbers and probes the relationship consumers have with print media. This approach guides results-based ROI analysis and refines future plans. Forward-looking strategy, expert negotiations and flawless execution helps our clients stay ahead of the curve.

To learn how OMD can help your business results
please contact Nikki Mendonca, Business
Development Director.