CURVE is a combination of mathematics and OMD experience. It is a system that allows us to generate accurate, usable response curves for all clients.

PHASER combines data on media costs, seasonality and airtime profile with insights from OMD Curve to evaluate and optimize flighting decisions.

ALLOCATOR is our propriety budget allocation software which helps planners spread their media investment effectively by using qualitative market analysis and sophisticated response curve techniques.

LOOKIE is our TV optimization system which manages and applies fragmentation and tactical buying along with sophisticated rating forecasting.

WAND, OMD’s on line planning and optimization system pools all relevant information so our digital planners can base their planning/buying decisions on up-to-date and accurate information.