Strategic Business Units
Consumer Insight
Media Optimization
CONSUMER INSIGHT
 

COMMUNIGRAPHICS is a unique segmentation study that looks at the different ways people receive, process, transmit and circulate communications.

NVISION is a joint venture with The Future Foundation which tracks the impact of social trends on consumer behaviour across Europe.

SONAR is our qualitative research capability which allows us to delve deeper into the consumers’ perception of brands and their purchase motivation.

SNAPSHOTS provides fast consumer responses globally on a wide range of clients issues to help planners stay ahead.

ROAR delivers insights from the opinion-forming 16-24 year old age group.

UFO delivers insight from the increasingly important over 50’s market.




"Its strength in capturing new business, its consolidation in global markets and its continuing success at awards ceremonies puts OMD in the top spot."

Media Network of the Year / Campaign Magazine
December 9, 2006