My role is predominantly about making the best use of clients' data to evaluate and optimise communications. Day-to-day this means writing code to perform data analysis and extract insight from all sorts of marketing activity and wider business data.
The variety it provides across all aspects of the job. The breadth of industries we get to work across, the different specialisms we get to learn from, and the pace of change!
THE MG OMD EXPERIENCE
The freedom to think for yourself. The culture is one that encourages and rewards entrepreneurism, which is vital in a role that progresses as quickly as data science does.
FAVOURITE PLACE IN LONDON
Hampstead! It's got the heath, lots of pubs, and West Hampstead (or Whamps) is my current home. It has everything you need to recover from the stress of a week in central London, without getting bored.