OMD UK

EARNING BRANDS A GREATER SHARE OF PEOPLE’S LIVES

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About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results. 
 
At OMD UK, we’ve invested in ambitious research to better understand changing consumer expectations, attitudes and behaviours, to develop more innovative communications strategy.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“Channel 4 has had a very long relationship with OMD UK, both as a client and as a media partner. I think what’s driven that relationship over many years is a commitment to creativity.

OMD UK is always interested in strategic positioning of brands and how brands can cut through in each of their segments, but at the same time, they are practical, pragmatic and efficient in how they use client resources and their own time to get to solutions.”

David AbrahamsCEO, Channel 4

“OMD UK has been a great partner, developing fantastic multi-channel plans that have effectively and efficiently created awareness and engagement with our target consumers in order to drive strong sales of our brands. The people feel and act like an extension of the Hasbro Marketing team, they understand our brands and the challenges we face and this means we can be agile in the work we jointly do.”

Kay GreenHasbro, UK Marketing Director

Our Work

Awards

Channel 4, Humans (Media Lions, Media & Publications), Silver, 2016

Channel 4, Humans (Media Lions, Media & Publications), Silver, 2016

Channel 4, Humans (Media Lions, Use of Integrated Media), Silver, 2016

Channel 4, Humans (Media Lions, Use of Integrated Media), Silver, 2016

Channel 4, Hunted (Media Lions, Use of Ambient Media: Small Scale), Bronze, 2016

Channel 4, Hunted (Media Lions, Use of Ambient Media: Small Scale), Bronze, 2016

Channel 4, Humans (Media, Entertainment & Comms), 2016

Channel 4, Humans (Media, Entertainment & Comms), 2016

Channel 4, Humans (PR - Best Integrated Campaign), 2016

Channel 4, Humans (PR - Best Integrated Campaign), 2016

OMD UK, Marketing Agency of the Year, 2016

OMD UK, Marketing Agency of the Year, 2016

Google (Best Programmatic Strategy), 2016

Google (Best Programmatic Strategy), 2016

NSPCC, Flaw in the Law (Public Sectors & Charities), 2015

NSPCC, Flaw in the Law (Public Sectors & Charities), 2015

Channel 4, Humans, Grand Prix, 2015

Channel 4, Humans, Grand Prix, 2015

Channel 4, Humans (Large Collaboration, Media Idea Medium and Media Creativity), Gold, 2015

Channel 4, Humans (Large Collaboration, Media Idea Medium and Media Creativity), Gold, 2015

McDonald's, #imlovinit24 (International Campaign) Gold, 2015

McDonald's, #imlovinit24 (International Campaign) Gold, 2015

Royal Caribbean, Google Street View (Use of Organic Search SEO), 2015

Royal Caribbean, Google Street View (Use of Organic Search SEO), 2015

SSE (Best Newcomer to TV), 2015

SSE (Best Newcomer to TV), 2015

Eurotunnel (SEO - Best B2C Campaign), 2015

Eurotunnel (SEO - Best B2C Campaign), 2015

Carlsberg, Newsroom (Content Marketing and Multichannel Marketing), 2015

Carlsberg, Newsroom (Content Marketing and Multichannel Marketing), 2015

Our People

Profile

DAN CLAYS

CEO

A high performance agency needs strong leadership to ensure its continual progression. Dan drives the direction of OMD UK’s people and its culture by working with the wider team to create an environment that attracts the best of the industry. His passion for media and understanding of the dynamic nature of consumer landscapes keeps the agency at the forefront of market trends, and, coupled with the high calibre team he cultivates, also ensures that fresh insights and innovative, market-leading work remain at the heart of OMD UK.
 
Starting out in the media industry over 16 years ago, Dan has worked in a variety of roles from digital specialist, to being a strategic agency leader, gaining a wealth of experience at digital agency Quantum, Arena Media, Phd, and Carat along the way. This depth of experience proves vital to delivering knowledgeable solutions for new and current clients alike.
Profile

Aki Mandhar

Managing Director

Aki became Managing Director of OMD UK in February 2016. She is responsible for driving and developing the agency’s vision and people, as well as building deeper relationships with clients and media owners.
 
Before joining OMD UK, Aki was Managing Director of TED, MediaCom’s entertainment arm, working with a range of clients including HarperCollins, Merlin Entertainment and Nikon. Prior to this, she was Managing Director of Career, MediaCom’s employer brands division, working with brands including ArcelorMittal, Deutsche Bank, Emirates, Metropolitan Police and Shell.
Profile

Joanna Wardle

MANAGING PARTNER, NEW BUSINESS AND MARKETING

Joanna Wardle joined OMD UK in January 2015 as Managing Partner, New Business and Marketing. Supported by her team, Joanna is responsible for leading the agency’s new business, marketing and PR agendas.
 
Prior to life at OMD UK, Joanna spent several years working at Capgemini Consulting as a Senior Consultant in their Digital Transformation Business Unit. She worked with a number of leading brands, notably in the retail, luxury and FMCG sectors. Before this, Joanna led the New Business team at the Institute of Practitioners in Advertising (IPA).  
Profile

Suzy Ryder

MANAGING PARTNER - DIGITAL & TECHNOLOGY

In April 2015, Suzy joined OMD UK as our first Managing Partner - Digital & Technology. She is responsible for developing all areas of digital across the agency, ensuring technology and data-driven solutions are at the heart of the agency’s media planning.

Before joining OMD UK, Suzy spent five years at Maxus where she was Head of Digital. Prior to Maxus, Ryder held senior roles at Zed and Tri-Direct.
Profile

Nigel Lee

Managing Partner, Finance

Nigel heads up OMD UK’s Finance team as Managing Partner. He joined the agency in 2014 and is responsible for the day to day financial operations of the business and providing support for all commercial arrangements with our clients.
 
After qualifying as an accountant with PwC, Nigel held senior finance positions in various Media agencies including Mindshare, MEC EMEA and MEC APAC, where he oversaw the financial management and client commercials for the region. 
Profile

CHRISTIAN BYRON

MANAGING PARTNER, INVESTMENT

Christian leads OMD UK’s multi-media buying team, managing the cost, quality and ROI targets of media investment. Christian ensures that the investment team leverages media value at every opportunity to optimise our clients’ strategies and budgets.

Christian joined OMD UK as a graduate in 2000, climbing the ranks to his current role at the head of the investment team. During this time, Christian has bought and traded media on behalf of a large portfolio of clients including RAC, Aviva, PepsiCo, Sony and McDonald’s, a comprehensive range that shows Christian’s versatility and ability in his field.
Profile

Kate Herbert

Managing Partner - Head of People

Kate is responsible for ensuring OMD UK’s people become the very best they can be. In the last year, she has overseen the implementation of You @ OMD UK, our brand made up of four key pillars: OMD Academy (our Learning and Development programme), OMD Life (our Health and Wellbeing initiative), Licence to Switch (an initiative that enables anyone in the agency to apply for a secondment within another team) and Giving It Large (enabling the agency to give back to the community).

Prior to joining OMD UK, Kate held the position of Head of People at PHD and has 10 years’ experience in leading HR departments across the UK.
Profile

Jessica Roberts

CHIEF CLIENT OFFICER

Jessica’s role ensures that OMD UK develops a client-centric business, shaping our teams to deliver against our clients’ growing expectations. She works alongside client partners and their teams to create benchmarks for what great client work and service looks like at OMD UK.
 
Jessica started her career in media at AMVBBDO as a graduate in 1993 and then moved to work at the in-house media department of BMP DDB which eventually became OMD UK as we know it today. Over the course of her career she has worked with a broad range of clients and sectors, most recently Boots, Hasbro and McDonald’s, helping them to redefine the role of media in their businesses and to evolve their communications models to integrate new opportunities.  
Profile

RIAN SHAH

Managing Partner, Strategy

Rian is responsible for working with the agency’s clients to create motivating, insight-led strategies which lead to brilliant creative work. Working with Hamid Habib, he oversees the overall strategy, innovation, insight and creative output of OMD UK.
 
Previously at ZenithOptimedia UK for 7 years, Rian started life as a digital specialist before migrating to communications planning and rising to Head of Strategy. His client experience includes O2, RBS/Natwest, Mars, and giffgaff. He has also tried his hand at account planning at a digital agency in the US where he developed creative and user experience strategies for Verizon Wireless and BBC Worldwide. Rian has been named in both MediaWeek and Campaign’s “30 under 30”, and in Campaign’s top 10 media planners in the UK.
Profile

HAMID HABIB

Managing Partner, Strategy

Hamid’s area of expertise lies in strategic thinking, fuelled by insight and culminating in industry-leading creative results for our clients. Together with Rian Shah, he tackles the overall strategy, innovation, insight and creative output of OMD UK.
 
After deciding that life as a nightclub owner wasn’t for him, Hamid began his 16 years in the media world working with brands such as Playstation and Kit Kat with the UK’s first PR agency dedicated to the youth market. Since then, he has worked client-side at MTV and Nickelodeon, before moving back to agency life for a 7-year stint at ZenithOptimedia, followed by a year at Havas Media. During his time at both agencies, clients such as L’Oreal, EDF Energy, Compare the Market and Superdrug benefitted from his experience and expertise. During their career as strategic partners, Hamid and Rian have worked together on campaigns that have won Media Week, Campaign Magazine and Cannes Lion awards, and Hamid has been named one of Campaign’s top 10 media planners in the U.K.

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Explore our CAREERS

For more information contact careers.uk@OMD.com

Chloe Hardy Profile

Meet Chloe

Chloe Hardy

Associate Director Communications Planning

PATH or JOURNEY
Starting as a creative suit, I jumped across to media 7 years ago and have followed OMD from NZ to the UK.

THE OMD EXPERIENCE
Bite sized bursts of fun, inspiration, great ideas, great people, surprise, hard work, great clients and laughs all linked together.

EVOLUTION
With access to all of our various partners, whether internally or externally, OMD allows me to really understand the big picture and be part of it.

SAGE ADVICE
If you don’t believe it will work, then why should anyone else.
Milton Elias Profile

Meet Milton

Milton Elias

Head of Mobile

THE OMD EXPERIENCE
OMD UK is a dynamic place that is constantly evolving with our industry so it always feels fast-paced and exciting.

INSPIRATION TACTICS
I take a step back and look outside – passively watching the people that you’re trying to connect with often puts a lot into context.

EVOLUTION
OMD UK has facilitated a number of training programmes for my professional and personal improvement that have ranged from time management courses to foreign language classes.

SAGE ADVICE
“Data shouldn’t be used to justify, it should be used to inspire”
Chris Lewis-Jones Profile

Meet Chris

Chris Lewis-Jones

Associate Director, Digital Experience

THE OMD EXPERIENCE
 
It's exciting. There is a constant buzz around the agency generated by smart people working collaboratively to deliver intelligent and brilliant work.

INSPIRATION TACTICS
 
My inspiration comes from making the time to take a step back and observing human behaviour, to quote Ferris Bueller – ‘Life moves pretty fast. If you don't stop and look around once in a while, you could miss it’

OUR DOMAIN
 
The best part of the office is definitely the new reception. Not been to any other agency or media owner space that, when busy, creates the same sort of energy and general feeling that good things are happening!
Mirela Land Profile

Meet Mirela

Mirela Land

Digital Experience Planner

PATH or JOURNEY
Political studies, a background in pictures rights management and now I'm on my path in digital. Adaptability is the key to a fulfilled life and career.

GLOBALIZATION
Challenge yourself to work with people from different cultures! It's probably the best personal development experience. Your angle is never singular.

EXTRACURRICULARS
For me it's the great outdoors where I recharge my batteries. Either a picnic in a wild park or a cycle ride on the beach, the fragrance of nature, tickling of grass in my feet or sound of freshly compacted snow instantly transposes me to happiness.

OUR DOMAIN
A relaxed culture and people's willingness to put ideas and results ahead of routine are what make OMD UK so great!

Bradley McManus Profile

Meet Bradley

Bradley McManus

Search Planner

PATH or JOURNEY
I studied Film in Bristol and then worked in a Zoo before finding my feet in SEM.

THE OMD EXPERIENCE
You work with people who know what they’re talking about and enjoy what they do. It’s infectious.

EXTRACURRICULARS
Finding the best burger joint in town has become quite an obsession with the digital team.

DIVERSE EXPERIENCES
Sitting in a retail team, next to a transport group, flanked by beauty, food and autos means there is always someone interesting to talk to.

 

Contact Us

OMD UK

Dan Clays CEO

uk@omd.com

Minerva House 1-4 North Crescent Chenies Street London WC1E 7ER UK

T: +44 (0) 20 3023 4500

Minerva House

1-4 North Crescent Chenies Street

London

WC1E 7ER

UK

T: +44 (0) 20 3023 4500

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Local Sites

Latin America

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North America

OMD United States