OMD UAE

2018 Agency of the Year

Communicate Magazine

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About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD UAE, we value innovation, thought-leadership and effectiveness. It is this spirit that guides our work and drives us to relentlessly aim higher to achieve client growth.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“Our brand promise is to stay different, and we really rely on OMD to deliver on that brand promise. They have consistently delivered successful and innovative marketing campaigns for Jumeirah Group”

Shaf Butt Regional Director of Marketing for Dubai and MEASA, Jumeirah Group

Our Work

Awards

Media Network of the Year 2018

Media Network of the Year 2018

Media Agency of the Year 2018 (1)

Media Agency of the Year 2018 (1)

Media Agency of the Year 2018

Media Agency of the Year 2018

Media Agency of the Year 2017 (1)

Media Agency of the Year 2017 (1)

Media Agency of the Year 2017

Media Agency of the Year 2017

Agency Network of the Year 2016

Agency Network of the Year 2016

Media Agency of the Year 2015

Media Agency of the Year 2015

Media Network of the Year 2013 & 2014

Media Network of the Year 2013 & 2014

MENA Cristals, McDonald’s Hakawati, Best use of brand content, Silver, 2014

MENA Cristals, McDonald’s Hakawati, Best use of brand content, Silver, 2014

Dubai Lynx, Pattex Henkel, Best use of broadcast, Silver, 2013

Dubai Lynx, Pattex Henkel, Best use of broadcast, Silver, 2013

Media Agency of the Year 2013

Media Agency of the Year 2013

M&M Global, Henkel, Effectiveness Award, 2012

M&M Global, Henkel, Effectiveness Award, 2012

Gemmas Effie MENA awards, The X Factor, Media, Gold, 2013

Gemmas Effie MENA awards, The X Factor, Media, Gold, 2013

Dubai Lynx, Persil Arwa’a Abaya, Branded Content, Silver, 2013

Dubai Lynx, Persil Arwa’a Abaya, Branded Content, Silver, 2013

Global Media Agency of the year 2014

Global Media Agency of the year 2014

MENA Digital Awards, Pepsi Ramadan, best use of video, Gold, 2014

MENA Digital Awards, Pepsi Ramadan, best use of video, Gold, 2014

Our People

Profile

Nadim Samara

CEO- UAE

A strong architect needs vision to achieve greatness. This is precisely what Nadim brings to OMD, thanks to his broad experience gained in various functions and across several international offices in our global network. Today, he applies his boundless energy to nurture a strong “always in motion” spirit in the agency. Nadim has a natural talent for bringing out the best in people, thanks to his leadership, coaching and talent development skills that turn OMDers into OMDoers. His relentless focus on uncovering better practice to stimulate the market performance of OMD’s clients is infectious.
 
Nadim’s career started 11 years ago at OMD. He has rapidly progressed from planning to analytics and now to agency management, with roles at OMD offices across four countries. Thanks to his vision, both OMD employees and clients navigate the future with greater confidence and optimism.
Profile

Eric Bequin

Managing Director – OMD Luxury and North Africa

Our expertise in luxury comes from years of experience of driving premium brands forward, with strategies and innovation that make them excel in this highly competitive category. Eric manages some of the world’s largest luxury brands, sharpening their media practice and injecting his insights and creativity in their communications, thanks to his rich experience.
 
Eric started his career in 1992 in advertising agencies in France and the UAE, handling various accounts including premium brands. In 1999, he moved to the client side, joining Goodyear Dunlop Tires as Marketing Director for EMEA. He returned to the Middle East in 2007, joining OMD to drive the agency’s expansion into North Africa. Today, Eric heads our luxury practice in the region, using his rich experience to keep his clients at the forefront of their categories.
Profile

Karan Kukreja

General Manager

With over 10 years of experience in the ever-evolving media landscape, Karan has acquired the critical skills to effectively manage change. Be it turbulent economic environments, the digital transformation of the media landscape or even new client dynamics, he has continuously managed to successfully navigate his clients through this change while maintaining market-leading performance. Over the years, he has had the opportunity to work on global brands and his diverse experiences have played a key role in his growth. With a passion for creativity, he is a key contributor to OMD’s innovation agenda, with his clients’ campaigns recognized at several award ceremonies. His new expanded role will allow him to focus on HR & Marketing, over and above managing his clients’ businesses. 
Profile

Saleh Ghazal

General Manager

Saleh started his career working as an operational executive in a jewelry business in Lebanon. His entrepreneurial and solution-oriented mentality transcended to the digital revolution, where he was intrigued to pursue a career at a multinational agency, joining OMD as a junior digital executive back in 2007. Wanting to understand more about the business he decided to integrate with the offline planning team early on in 2010 and widen his knowledge base. His work has taken him across a range of clients like Al Rostamani, Hewlett Packard, Visa, Dubai Properties, Azadea Group Holding, Hasbro and Beiersdorf, where he has overseen the overall implementation of their offline and online media plans. His digital-first business-oriented approach has created solid partnerships with his clients. He currently heads programmatic and performance over and above his existing client portfolio.  
Profile

Maher Ghazal

General Manager

Currently leading one of the largest and the most awarded media agency teams in the MENA region, with disciplines from planning, performance, e-commerce, social media, analytics, creative, content and experience, influencer management, and buying. Maher has over 13 years of experience on local and international accounts in banking, finance and insurance (Standard chartered Bank, First Abu Dhabi Bank, Noor Islamic Bank, Cigna), automotive(Mercedes), telecom and technology (Google, noon, HTC, Huawei, Kyocera, Emerson) FMCG (PepsiCo, Barilla,, Hershey’s, Heinz, Danone), Property (Dubai Properties Group), and Government (The Executive Office, Ministry of Health).
In his new capacity Maher will also be restructuring and leading the Content and Experience unit within OMD. The discipline is fully imbedded within the agency and collaborates with media, performance, social and data teams to deliver a fully integrated creative solution. 
Profile

Waseem Afzal

General Manager- Transact

Becoming a leading digital agency in the market has required strong foresight, commitment and core competency. Waseem has driven OMD’s digital agenda over the past decade, breaking down silos to demonstrate the importance of this medium early on. Thanks to his dedication, our clients have been able to benefit from a strong early-mover advantage. Waseem has also been behind several industry-firsts, including the integration of digital within offline teams to create a new hybrid planning system well before anyone else in the region.

Starting as a campaign trafficker at Impact Proximity in 2004, before moving to OMD in 2005 as a Senior Executive, Waseem progressed rapidly to lead OMD’s digital function today. Over that time, he has transformed our clients’ relationships with digital, including spearheading award-winning campaigns.

He was recently promoted to General Manager- Transact, the company's e-commerce arm. 
Profile

Farah Moumneh

Head of Strategy

In today’s ever-changing media landscape, clients demand greater accountability and business strategies that directly impact their bottom line. As Head of Strategy, Farah ensures that OMD’s product and talent deliver on the agency’s promise of being strategic, performance-led and innovative partners. She also ensures the consistency in OMD’s output, leveraging data and insights to devise powerful strategies, all of which ultimately helps our clients to excel.
 
Farah started her career as a planning executive and grew over the course of 9 years to become a Business Unit Director. Throughout her tenure, she has worked across multiple businesses and sectors. Her hard work, dedication and strategic thinking have been recognized with several accolades, including for Sustained Performance in 2009, Business Excellence in 2014, OMDer of the Year in 2015 and Internal Partnership in 2016. Her passion for building brands and producing innovative solutions have culminated in her successful growth within the agency, including her appointment as Head of Strategy in 2016.
Profile

Zeeshan Merchant

HR BUSINESS PARTNER - PEOPLE TEAM

It has always been our ambition to provide a ‘Great Place to Work’ for our talent, and being recognized as one requires strong and committed leadership, particularly in Human Resources. As our senior HR manager, Zeeshan ensures that OMD’s practices of sourcing and nurturing talent continues to be at the leading edge of the industry.
 
Profile

Elie Bachaalani

Head of Investments

In order to get the maximum value for our clients from their investments, we ensure that we build and manage key relationships with partners so that we can always offer our clients the very best of what’s out there. As our Head of Investments, Elie plays a leading role in managing negotiations with suppliers and securing the best conditions for our clients, such as first right of refusal, top-level placements and first access to the latest innovations and technologies.
 
Elie joined OMD Dubai as a Junior Buying Executive in 2006. Following a strong performance record, he quickly grew within the organization to become Trading Supervisor by 2009. Throughout his career, Elie has gained extensive trading experience on a wide portfolio of accounts. Today, he leads all strategic trading and negotiations as OMD’s Head of Investments.
 
Profile

Layal Takieddine

Head of Marketing

As an agency that advises clients on how to build their brands, it only makes sense that we apply the same thinking and methods to ourselves. As our Marketing Director, Layal manages OMD’s brand image, ensuring that the agency is at the forefront of the industry. She ensures our brand, products and services are communicated clearly and effectively to an audience of thousands or just one.

Layal started as a Marketing & PR Coordinator at one of the region’s leading production houses, focusing on business development. In 2006, she joined Coca-Cola in a marketing role, before joining Fuse in 2008. There, she created award-winning branded entertainment solutions for OMD clients. Layal moved to the role of Marketing Director in 2013, with several innovations, achievements and account wins as a testament of her impact.

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Explore our careers

Roxanne Gahol Profile

Meet Roxanne

Roxanne Gahol

Manager - Planning

JOURNEY
Since I have joined, OMD has strengthened my character by opening my mind to new possibilities. I’ve been shown that there are countless solutions to every challenge.
 
PASSION IN PRACTICE
I always try to think of faster ways to streamline operational processes so that I have more time to work on other, bigger projects.
 
WINNING MENTALITY
Walt Disney once said, “The difference in winning and losing is most often… not quitting.” Don’t give up; nobody can ever take away what you have learned.
 
WORDS OF WISDOM
Don’t get lost within the details if it pulls you away from seeing and fulfilling the bigger picture.
Ewalt Jess Mora Profile

Meet Ewalt

Ewalt Jess Mora

Senior Executive- Investments

JOURNEY
Since I’ve joined OMD, it has become like a second family to me. We always try to bring out the best in each other.
 
PASSION IN PRACTICE
At OMD, we always think outside the box. We keep on searching for the road less travelled while leaving footsteps behind.
 
WINNING MENTALITY
I feel I am on the right track to becoming a media buyer; I know that it is a long process but I am willing to endure, embrace and overcome all challenges that await me.
 
WORDS OF WISDOM
Take every suggestion, evaluation and criticism positively. There is always room for improvement.

Contact Us

OMD UAE

NADIM SAMARA CEO UAE

uae@omd.com

OMD UAE - Dubai Al Sunbolah Street, PO Box 34404 Dubai Media City, Dubai United Arab Emirates

T: +97144500450

OMD UAE - Dubai

Al Sunbolah Street, PO Box 34404

Dubai Media City, Dubai

United Arab Emirates

T: +97144500450

OMD Worldwide

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#09-02 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Guy Marks

CEO, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Brian Crotty

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +1 (305) 341 25 30

North America

John Osborn

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

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