OMD NORTH AMERICA

Agency of the Year
9 Times in 11 years

Ad Age | Adweek

Our Locations

OMD North America HQ

northam@omd.com
195 Broadway
New York, NY 10007
T: (212)590-7100

Monica Karo
CEO USA

usa@omd.com
T: +212 590 7100
www.omd.com/USA

Cathy Collier
CEO Canada

canada@omd.com
T: +416 681 5600

Our Services

Service

Ignition Factory

Inject cutting edge and creative innovation in to media and marketing plans.

The group, comprised of creative media experts, injects ideas that spark traditional and new media plans with technology, innovation, and an added layer of creativity going beyond the boundaries of media. OMD is the only agency with such a broad creative media department that does not just innovate in new and emerging platforms, but within traditional mediums as well. Ignition Factory keeps clients one step ahead of the competition with the intelligence and support of our team of experts seamlessly integrated into the planning process. Find out how Ignition Factory can inject smarter insights and ideas to accelerate your business results today.

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OMD Word

Optimize the conversation.

OMD Word, the agency’s social media collective, navigates the new world of social influence and emerging communications platforms. With specialists focused on strategy, social listening, guidelines, content, syndication, influencer advocacy programs and experiential activities, OMD Word ensures brands are generating exponential earned media alongside their paid investments and owned media channels. Accurate measurement of a brand’s reach and engagement ensures smarter communications choices are made, from building relationships with key bloggers and participating in online forums to establishing an active presence on YouTube, twitter, Facebook or LinkedIn. Find out how OMD Word can amplify smarter insights and ideas to accelerate your business results today.

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Airwave

Deliver personalized marketing messages when and where they have the most impact.

With 650 million smart phones expected to ship in 2012, Airwave’s dedicated team of mobility specialists is executing innovative strategies to effectively engage consumers. Whether your marketing objectives call for branding, promotion or transaction campaigns, Airwave works closely with traditional and digital teams to ensure mobile is fully integrated into your media communications strategy. Mobile search, destination and CRM solutions are critical pillars to keep your brand out front and on the go. Find out how Airwave can mobilize smarter insights and ideas to accelerate your business results today.

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Optimum Sports

Energize investments to drive greater return.

Taste victory with Optimum Sports, our sports and engagement planning group that manages branded content, sponsorship and large scale entertainment events. From experiential marketing, PR and social media to media negotiations, investment evaluation and project management, Optimum Sports provides a full range of integrated services to high profile clients. With extensive Olympic, FIFA and NFL Super Bowl experience, Optimum Sports delivers effective marketing solutions that engage billions. Ensuring clients get the most out of their investments requires brand engagement at every touchpoint possible. Find out how Optimum Sports can energize smarter insights and ideas to accelerate your business results today.

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The CONTENT Collective

Custom content creates the difference.

The CONTENT Collective at OMD works with the media investment and planning teams to develop custom entertainment marketing programs using media investment as the baseline. By bridging the gap between media networks and production companies, brands can leverage their investments to create  contextually relevant media and entertainment programs. With extensive experience in integrated programming development, The CONTENT Collective provides strategy, production, non-traditional creative resource identification and project management services to make an event out of your sponsorship. Leading high profile projects include the Pepsi Refresh Project, Mountain Dew’s Dewmocracy and Pepsi’s 2011 X Factor partnership. Find out how The CONTENT Collective can leverage smarter insights and ideas to accelerate your business results today.

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Zero Code

Transform brand communications into interactive entertainment.

OMD’s Zero Code gaming group creates ground-breaking new media opportunities across video game and pure play entertainment systems. As the industry leader, Zero Code campaigns have garnered 29 awards globally for high profile clients including Visa, Nissan, Gatorade and Mountain Dew. A member of the Xbox Game Advisory Council, Zero Code was the first to create a branded destination on Xbox Live and the first to use in-game telemetry to measure ad impressions, unique views and time spent for fixed placements. Find out how Zero Code can activate smarter insights and ideas to accelerate your business results today.

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Brand Science

Increase your marketing investment confidence.

Brand Science delivers the econometric evidence across paid, owned and earned media channels to inform smarter marketing decisions. Transform  communications data, sales performance, and brand metrics into tactical recommendations that drive profits. Actionable, influential and immediate define the qualities of a valuable Brand Science insight that builds sustainable learning and competitive advantage. With over 80 consultants, Brand Science teams are addressing the most complex marketing questions that transcend language, culture and geography. Find out how Brand Science can unlock smarter insights and ideas to accelerate your business results today.

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Annalect

Compile the complete picture to maximize insight.

The Annalect Group provides the technological backbone to aggregate, analyze and activate media-relevant data from disparate sources globally. Annalect’s custom built workflow management, community/workspace features and branded extranet sites bring business intelligence to the forefront of client decision making. With over 400 data, digital and design experts worldwide, Annalect services include media analytics, tools and dashboard systems, community conversation tracking (Antenna), search (Resolution Media) and its DSP trading platform (Accuen) that provides clients with real time bidding marketplaces for display ads, mobile and social media. Find out how Annalect can identify smarter insights and ideas to accelerate your business results today.

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Our People

Profile

Page Thompson

CEO Omnicom Media Group NA

SHARPER INSIGHTS
Onward and upward. For Page Thompson, this is more a directive than a mantra.  Page’s insight that “the one constant in media today is that everything is changing” furthers his demand for excellence and drives results for OMD's clients.  

INSPIRING IDEAS
In 2002, as CEO North America, Page merged the media departments of DDB, BBDO and TBWA, creating OMD, the largest media operation in North America.  Page is one of the Founding Fathers of the well-known Checkmate process, the initial blueprint for Insights-Ideas-Results and the foundation of our current proprietary planning process, Vision.

SUSTAINABLE RESULTS
Under Page’s leadership, Omnicom Media Group North America has won more than $8 billion in new business since 2005.  A powerful advocate for media’s role in advertising, Page has led both the Media Directors Council and the 4A’s Media Policy Committee and serves on the boards of Needham’s New York office and DDB Worldwide.  Honored as Media Director of the Year and as a Media Maven by Ad Age, Page drives results in the community as well by serving on the board of Concern Worldwide (U.S.).  Page also led the effort, with the Ad Club of New York, to raise more than $2 million for New York public schools.
Profile

Cathy Collier

CEO OMD Canada

SHARPER INSIGHTS
Media planning needs to evolve to communications planning. As CEO of OMD Canada, Cathy ensures her teams craft communication solutions influenced by consumer behaviour. Cathy's drive for innovation and new solutions thrives at OMD, as evidenced by OMD being the most awarded agency at the 2011 Media Innovation Awards.
 
INSPIRING IDEAS
Over the course of nearly two decades with Cossette Media, Cathy focused on clients such as Nike, Coca Cola and Bel.  Her leadership brought Cossette three gold Media Lions and an armful of other awards, including four ‘Best in Show’ trophies, dominating Canada’s Media Innovation Awards year after year.  While Cathy has an entrepreneurial spirit, communications planning is her passion, and is what led her to launch her own agency in 2009, x connections, which later merged with CP+B Toronto.
 
SUSTAINABLE RESULTS
A graduate of the University of Manitoba, Cathy is well-known in the Canadian media community. She is on the board of the Canadian Media Directors Council; has judged at the 2007 Cannes Media Lions festival; and chaired the Young Media competition at National Advertising Awards in 2009. Cathy also sits on the Canada Cannes board helping to inspire the Canadian media community to be recognized.  Cathy has a very active family with two teenagers and a very patient husband.

Profile

Monica Karo

CEO OMD US

Sharper Insights
The world is as big as you make it.  In her 18 years in Omnicom media roles, Monica Karo has contributed to the growth of important client brands like Apple. Now, in her latest role as CEO of OMD U.S., she has the opportunity to do as much for an agency brand as she did for those clients.
 
Inspiring Ideas
Before joining OMD, Monica worked at TBWA\Chiat\Day, holding several positions including Media Director North America and Chief Media Officer Worldwide. The heritage of innovation and idea generation at OMD draws from the heritage of Omnicom's creative agencies. This now coupled with advanced analytics, tools, business intelligence and digital at the core has delivered phenomenal growth for clients around the globe.
 
Sustainable Results
Monica has been named “Leader of the Year” by the Los Angeles Advertising Agency Association, a first in the media community.  She also serves on the Board of Directors for Omnicom Media Group (OMG) and the Los Angeles Board of Governors of The Paley Center for Media.
Profile

Christopher Geraci

President National Broadcast

SHARPER INSIGHTS
Satisfied clients require more than clout.  Chris and his team prove this every day as they manage the largest single concentration of TV expenditure in the U.S. marketplace.  Deals are negotiated, buys are placed, and commercials air for the most admired brands in the world, all with an unrelenting focus on high quality environments AND creative enhancements.
 
INSPIRING IDEAS
After working at BBDO for more than a decade, Chris played an integral role in the transformation of his media department into part of a full service media agency.  Transformation has also been a theme in his professional responsibilities.  Sensing change in the TV marketplace, Chris stayed ahead of the curve and by embracing the new paradigm, led the first agency team to create long-term agreements within digital video offerings of major media owners. This has evolved into a marketplace approach that incorporates digital into almost every deal and leverages traditional TV clout to deliver benefits to clients on multiple video platforms.

SUSTAINABLE RESULTS
Recently named one of the “Market Movers” by Broadcasting & Cable magazine, Chris is an industry leader who is a regular conference panelist and trade press contributor.   With a wife, three children and two step-children, Chris has a rewarding personal life as well.

Our News

Careers

The Difference is our People

Ensuring we have the most strategic, analytical, innovative, energetic and genuine people is priority one. Select a country from the menu to find local opportunities.

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Steve Blakeman

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, OMD EMEA
Seymour Mews House
26-37 Seymour Mews
London
W1H 6BN
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

OMD Australia

Europe, Middle East and Africa

EMEA

OMD Manning Gottlieb
OMD UK

Latin America

North America

OMD United States