May 27, 2008


OMD joined forces with TGI Net Europa, as founding subscriber, to extend industry knowledge of the internet user across Europe. TGI Net’s current study only covers the UK, but client demand, coupled with the growth and borderless nature of the digital arena made it necessary to expand the new study to include France, Germany and Spain, thereby advancing the availability of quality and comparable industry data.

As the only media network involved in this venture, OMD further enhanced their digital credentials by adding proprietary questions to explore some of the key themes in greater depth, allowing them to provide unique, cross-border insight for their clients involved in the digital space.

The study will reveal detailed information across a broad spectrum, from location of internet use and ad effectiveness, to user attitude to web and e-commerce. In addition consumer habits on media, newspaper, property, travel, banking and financial sites will be monitored. The results of the study will be available in July 08.

Christina Hyde, Client Service Director - TGI Europa, says “We are delighted to be launching TGI Net Europa as it will offer a new and unique insight into internet users across Europe – providing real understanding of the people behind the clicks. For the first time planners will be able to get detailed profiles of users of different sites as the new internet data is fused with the breadth of the TGI Europa study. Planners will also be able to analyse online media alongside other channels. The data will enable cross border comparisons as the study will be harmonised as much as possible across markets (UK, France, Germany and Spain) and will be easy to use as it will be accessible on the Choices 3 software.”

Jo Rigby, Research Director EMEA says, “Being the only agency founding partner to TGI Net Europa provided OMD with a first-mover opportunity to gather much needed information about how digital behaviour is shaping across Europe."