May 1, 2008


Omnicom Media Group is pleased to announce the appointment of David Pinnington to Director of Sports Marketing for Omnicom Media Group EMEA, responsible for the group’s sports marketing businesses.

This key senior appointment further strengthens both OMD and PHD’s leadership position in this vital area. Sports marketing is now by far the largest non-traditional medium in terms of centralised client deals, comprising 7% of global media spend. Omnicom Media Group already has more clients committed to international sports sponsorship than any other network, and David will look to further drive the company’s new business revenues.

David joins with an unparalleled reputation within the sports marketing community following his six year tenure as Head of Global Media and Sponsorship Integration at Vodafone. David played a central role in the creation and deployment of Vodafone’s global media and sponsorship strategies, including numerous international sponsorship agreements such as UEFA Champions League, Manchester United, Ferrari, McLaren Mercedes, the English Cricket Board and David Beckham.

Based in the UK, David will have a regional remit, reporting into Philippa Brown, CEO Omnicom Media Group UK and Andrew Lord, Director, Fuse EMEA.

Philippa Brown says, “I am delighted that David is joining OMG to head up the Sports Marketing area. David is an extremely experienced operator and will provide a valuable service to our clients already investing in sports marketing and sponsorship activities. “

Andrew Lord adds, “Premium sports sponsorships are now regarded as communications platforms or even media channels, in their own right. Omnicom Media Group will now become a centre of excellence on the sports marketing front, providing a further boost to the already multi award-winning credentials of Fuse and Drum in the branded entertainment arena.”

David Pinnington comments, “As one of the world’s largest media networks, Omnicom Media Group is committed to creating a world class team dedicated to providing clients with the strategic support necessary to enhance their effectiveness and efficiency across all key stages of the sports marketing cycle. I am looking forward to leading the development of this function and working with such an impressive client base.”

David will join the company on May 19th 2008.